Global Strategy Director

Company description

We are the ROI agency, a position we have proudly held true since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment, but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top‑line growth for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, Tik Tok and Verizon.

Beiersdorf is a key Power of One client for Publicis Groupe with existing responsibilities across creative, production, social and media.

One of the best and most trusted skincare companies in the world, founded in 1882. Beiersdorf generates over €9bn in revenue and employs over 22,000 people.

This role is to fulfil a major new global media strategy scope for Nivea, working with Head of Strategy, other London‑based Strategy Directors and international Groupe creative and operational colleagues who work within Publicis One Unlimited, the dedicated team created by Groupe for the client.

The core role is to develop best‑practice recommendations for Nivea within a set of Media Growth Playbooks incorporating key categories Face, Body, Deo and Sun.

In addition, recommendations will also be required for Campaign‑level Playbooks, providing media activation guidance to global, regional and market functions across client and agency, as well as supporting enhanced creative briefing and setting production requirements.

• Develop detailed and high‑quality guidelines for the client.
• Work with both our internal teams and the client to help carve out a Power of One media strategy.
• Engage in practical planning and understand media planning and activations with the internal teams as well as the client globally.
• Take an active role in writing and producing materials, with a hands‑on approach to Strategy.
• Collaborate with an integrated team across different regions (e.g., Dubai, New York).

• Strong experience working in a media or communications agency.
• Worked with international clients across multiple markets.
• Confident presenting to senior clients and creating clear, useful insights.
• Positive media expert who tells compelling stories with data and gets buy‑in from different stakeholders.
• Comfortable with both big‑picture strategy and detailed channel planning—proven experience translating strategic thinking into media planning & buying recommendations.
• Experience with leading brands in personal care, skincare, beauty, or similar consumer products.
• Given the trend in the market, experience with social media,…