Brand and Marketing Director

Direct message the job poster from Neve Jewels Group

Austen and Blake is at a defining stage of its brand journey. We have strong foundations, loyal customers and a growing footprint. What we are building now is something more intentional, more emotionally connected and more premium in how it feels at every touchpoint.

This role exists to own that shift.

As Brand Experience and Marketing Director, you will take full responsibility for how the Austen and Blake brand shows up in the world. Not just in marketing, but in real experiences, behaviour, tone and detail. You will lead the brand strategically, while staying close to the work, shaping ideas, guiding execution and holding standards day in, day out.

This is a director-level role for someone who leads from the front, who is as comfortable in creative reviews, store walkarounds and campaign delivery as they are in strategy sessions.

To elevate Austen and Blake into a truly distinctive, premium jewellery brand by delivering a consistent, thoughtful and emotionally engaging experience across marketing, retail, digital and customer touchpoints.

• Act as the ultimate owner and guardian of the Austen and Blake brand
• Own and evolve brand experience principles, playbooks and non‑negotiables
• Ensure consistency of brand tone, look, feel and behaviour across all touchpoints
• Sweat the details that shape how the brand is felt, not just how it is presented
• Work closely with Retail, Sales and Operations to ensure the brand is lived in‑store and through customer interaction

• Lead all brand and marketing activity across social, PR, events, campaigns and storytelling
• Set direction for brand campaigns, launches and seasonal moments, staying close from concept through to delivery
• Ensure all communication feels human, warm, confident and premium
• Partner closely with the ecommerce team to align brand, content and experience across digital journeys

• Set and uphold the creative vision across photography, video, content, campaigns and in‑store assets
• Personally review and shape creative output to ensure quality, consistency and brand alignment
• Guide how stories are told visually and verbally, ensuring clarity, emotion and intent
• Balance creative ambition with commercial reality without compromising standards

• Lead and develop teams across marketing, creative, content and copywriting
• Create a culture of ownership, pride and accountability
• Set clear expectations, give direct and supportive feedback and raise standards through example
• Be present and involved, supporting teams while staying close to execution

• Work closely with Merchandising and Product teams on launches, positioning and storytelling
• Ensure collections are introduced in a way that feels emotionally compelling and commercially clear
• Shape how product is presented, described and experienced by customers

• Work in close partnership with Retail, Ecommerce, Customer Experience and Operations teams
• Translate brand ambition into practical, executable actions across the business
• Act as a trusted brand voice at leadership level, balancing creativity with operational reality

• 10+ years’ experience working in brand, marketing or experience‑led roles, with time spent operating at senior or director level
• A proven background in premium, luxury or emotionally led categories such as jewellery, fashion, lifestyle or hospitality
• Experience leading and developing teams across marketing, creative, content and copywriting
• Strong instinct for brand, storytelling and customer experience, with the confidence to make clear decisions and stand behind them
• Comfortable setting direction while remaining close to the work, reviewing detail and ensuring execution is right
• High emotional intelligence, sound judgement and exceptional attention to detail
• Someone who takes pride in doing things properly and genuinely cares about how things feel for customers and teams

• Not a hands‑off strategy role
• Not a brand…