H’ DTC Global Engagement Marketing and INTL DTC Lead

H’ DTC Global Engagement Marketing and INTL DTC Lead

London, UK

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists.

If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community.

We got our start in 2013 when our co‑founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years.

Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date.

The Global Digital Team is responsible for the Digital sales channels for Harry’s and Flamingo Brands. We are a highly collaborative team that partners cross‑functionally to maximize the customer experience on Amazon, Omnichannel Retail, and our own DTC sites while delivering customer and channel insights back to the brand teams. We are nimble, driven by an ownership mentality, and deeply committed to understanding and solving real customer needs.

Our team continuously strives to improve, learn, and raise the bar for what great digital commerce can be.

The Global Digital Team is looking for an experienced strategic CRM/engagement marketing manager focused on the Harry’s Brand, working across our Global Engagement Marketing and International DTC teams. While working hand-in-hand with the global team, you will lead International DTC engagement marketing strategies, support product and brand initiatives in the UK and Germany, drive customer engagement, maximising customer satisfaction (NPS), and customer lifetime value.

You’ll be responsible for owning end-to-end CRM campaigns, including planning, executing, and optimizing flows and newsletters across email and SMS channels to drive customer retention, winback, and maximise customer satisfaction (NPS) and lifetime value. You will lead experimentation message testing, and use customer data and analytics to uncover insights for segmentation, personalisation, and a deeper understanding of the customer journey. You’ll collaborate cross‑functionally with local and global Creative, Brand, Digital Product, and Analytics teams to ensure campaigns are impactful in delivering the right business outcomes.

As the Engagement Lead in the UK office you will partner with the International DTC team being the voice and local lead of the International DTC team for the global business. You’ll have responsibility for supporting International DTC in strategic forecasting and budgeting cycles, in collaboration with Brand, Growth, Digital Product, and Demand Planning to ensure teams are well coordinated.

• Work with the global team to contribute to Harry’s Global Engagement Marketing and Product roadmaps
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• Walk the store daily and own merchandising and content strategy for the International websites.
• Direct ownership of the UK & DE email marketing calendar
  , including planning for key seasonal moments such as Holiday, and new Product launches.
• Collaborate with local and global Creative, Brand, Digital Product, Analytics, and CX teams to ensure campaigns are high performing, and consistent with…