Marketing Lead: Financial Services

We set out to build the world’s most trusted consulting firm – creating lasting impact for clients and pioneering a positive, people-first way of working. We work with everyone from FTSE 100 names to bright new start-ups, in every sector.

You’ll find us collaborating shoulder-to-shoulder with our clients, from the big picture right down to the detail: helping them define their strategy, deliver complex change, spot the right commercial opportunities, manage risk, or bring their purpose and sustainability goals to life. Our clients love how we get to know what makes their organisations tick – slotting seamlessly into their teams and being proudly geeky about solving their challenges.

We have hubs in Europe, the US, Asia and Australia, and we work all around the world – from a wind farm in Wyoming to a boardroom in Berlin. Find us wherever there's a challenge to be tackled and an impact to be made.

We’re building a professional Marketing Function for the long term. The Marketing function at Baringa was reformed in 2021. And the closeknit team has made real progress in the past three years to build the marketing infrastructure at Baringa and professionalise our approach to Marketing.

Marketing at Baringa acts as an internal marketing agency for internal clients, working closely with partner sponsors and champions across Baringa. Together we design and deliver programmes to build awareness and generate interest, drive engagement with our clients and the endorsement of our advocates.

The marketing team work on diverse initiatives spanning brand, media relations, campaigns, digital marketing, sponsor ships and advertising, client experience networks, corporate hospitality, alumni, client feedback (cNPS) and client stories.

Baringa’s Financial Services (FS) consulting business has grown rapidly and now forms a core part of the firm’s deliverables. Marketing has a role to play by helping the business select key industry issues that will fuel this growth and create, develop and launch a sequence of campaigns to build awareness and recommendation – and of course business development meetings and sales among a senior FS client audience in all its geographies (currently UK, US and APAC).

The consulting business is ready to continue the journey. But they are not the marketing professionals – you are! Can you help?

With subject matter that includes some focus on climate solutions, there’s a strong purpose driven themes with which to work.

• Be a key member of the Sector Marketing team, working closely with the Head of Sector Marketing, the FS Partner Sponsor, and a Senior Marketing Advisor focused on FS to deliver impactful marketing strategies.
• Own the FS marketing plans and budget, delivering programmes that enable the business’s growth ambitions and align with broader sector goals.
• Design and execute global campaigns to drive awareness, engagement, and business development across multiple geographies, adapting to local markets.
• Develop marketing plans that achieve revenue growth, client acquisition, and stronger market positioning, utilising data insights to continuously improve outcomes.
• Build knowledge of client challenges, market trends, competitor landscapes, and Baringa’s FS capabilities to refine messaging, targeting, and segmentation.
• Collaborate across sector teams and with regional marketers to ensure alignment on priority activities and a structured approach to go-to-market strategies.
• Lead the creation of standout messaging and visuals that position Baringa distinctively, leveraging thought leadership and client success stories.
• Oversee the planning, implementation, and evaluation of campaigns, ensuring high-quality execution and measurable impact at every stage.
• Manage and mentor the Senior Marketing Advisor, while fostering a high-performance team culture that reflects Baringa’s values.
• Actively engage the wider business in FS marketing efforts, generating internal alignment, excitement, and advocacy for campaign activities.

This is a senior role reporting directly into Baringa’s Head of Sector Marketing and…