Marketing Manager, Growth Markets

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Ancestry®, the global leader in family history, empowers journeys of personal discovery to enrich lives. With our unparalleled collection of more than 40 billion records, over 3 million subscribers and over 23 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.

We are committed to a location‑flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.

Together, we work every day to foster a work environment that is inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve. Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

We are looking for a Marketing Manager, Growth Markets to join our International Marketing team on a permanent basis. Reporting to the Senior Marketing Manager, you will be responsible for acquiring new leads in select non‑English language markets, nurturing them through to conversion, and upselling/retaining them. We need a multichannel marketing manager who can evaluate budget and channel performance metrics to identify areas of opportunity and address areas of concern to deliver against ambitious growth targets.

This is a new role and requires an energetic, creative person with experience driving growth through marketing campaigns across non‑English markets. You will heavily utilise proprietary, cutting‑edge, AI‑based technology to transform the creation and management of marketing campaigns, and be critically involved in further developing those tools. You'll join a close‑knit, collaborative team and have the opportunity to revolutionise marketing operations within the business.

You'll need to attend the London office once a week for in‑person collaboration, but our flexible working policy allows you to choose your preferred work location for the remainder of the week. However, you must be a UK resident to be eligible for this role.

• Identify market‑specific opportunities across marketing channels (social, influencers, PR, SEO, You Tube) that drive profitable channel growth within markets.
• Own the marketing calendar and campaign planning/delivery across each local market.
• Build and manage local market marketing campaigns utilising proprietary cutting‑edge AI‑based tooling and contribute to the ongoing development of the tooling.
• Conceive, design and deliver a testing roadmap across your marketing channels / markets.
• Ensure tactics across channels reflect local market knowledge and localized best practices.
• Manage marketing budgets and adjust marketing mix to maximize value, identifying areas of profitable opportunity and developing business cases to actively develop and gain approval for additional investment.

• You have a Bachelor’s degree.
• 5‑8 years’ experience directly managing digital marketing, including extensive experience in influencer marketing, PR, social, You Tube, and CRM including experience of in‑house and agency delivery.
• 2+ years’ experience managing localized non‑English language marketing campaigns in European markets, including launching marketing for brands and sites in new geographies.
• Familiarity with Mar Tech tooling, and an interest in how AI can impact marketing operations. Experience with Smartly or similar a plus.
• Strong analytical skills: must be able to synthesize information from various sources and draw meaningful conclusions.
• Strong working knowledge of…