Principal/Manager - Consumer Data Insights - P6
Listed on 2026-01-13
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Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
Location: Greater London
Job Description
About the JobThe NIQ Brand and Media team is looking for a new senior member within the team, for its Advertising business.
In this role, you need to demonstrate that you can lead important client accounts - demonstrating experience designing and conducting research and delivering strategic story led presentations driving real actionable insight for our client business. This will require the Lead Client Solutions Consultant to have strong account handling and client servicing skills.
The Lead Client Solutions Consultant should have in-depth experience in advertising and in leading global and local ad hoc ad studies.
Alongside this there is an expectation you will help support & drive new business by working with the commercial teams to identify opportunities of upsell and cross sell potential.
Experience and competencies requiredExperience with designing, managing and delivering large-scale brand programs - ad hoc or continuous.
Proven track record of delivering to large global clients as well as big domestic players.
POV on how to translate insight into strategic and meaningful action in today's world.
A strong understanding of how media and brand interact, and how to pull out insights on campaign effectiveness.
Ability to actively lead the NIQ team in any cross agency work i.e Brand, Media and Creative agency collaboration events.
A solid understanding of the modern media landscape.
Commercially minded – shows an understanding of how the research will be used by the client to meet business goals.
Business development skills, including understanding/translating client needs, designing approaches and identifying growth opportunities by collaborating with commercial teams across the business.
Important to the role is the ability to connect data assets to provide clients with a holistic solution to answer their business needs (POS, Digital and Traditional Research).
Thought leadership – Evidence of a clear POV to support/generate thought leadership and content creation. Experience presenting at events, conferences or via webinars would be ideal.
The main skill set we are looking forAn ability to present to a range of client audiences.
Must enjoy and have a passion for finding the real story and themes that are worthy of further investigation (working in collaboration and guiding project team members).
Interest in working across multiple sectors such as Telco, Tech and Durables, FMCG, Retail.
Solid experience in both B2B and Consumer research.
Being a team player and positive role model is important - coaching and supporting to develop the team's skills further promoting a culture of development.
Confidence – being able to put forward a point of view or debate a point and provide proof or evidence to support that view.
Required Experience- 5 years of experience in advertising (ad hoc)
- Knowledge of Microsoft Tools.
Don't meet every single requirement? Some people are less likely to apply unless they meet all the requirements listed. GfK is looking for self-starters to join our innovative team keen to take on a new challenge. So, if you're excited about this role but your skills and experience don't align perfectly with every requirement we've listed, we still encourage you to apply.
You may be just the right candidate for this or other roles.
We offer a hybrid working model to the majority of our colleagues (normally x2 days p/w in office) and competitive core benefits as well additional benefits including:
What You Get- Private Medical Insurance
- Flexible working environment
- Learning & Development
- Great team culture
Additional Information
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion.
Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI…
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