Global Communications Manager; f​/m​/d

Purpose of position

The Global Communications Manager is responsible for developing and executing comprehensive global communications strategies that strengthen Awin’s reputation, unify its narrative, and enhance engagement across all stakeholders — internally and externally. This role will define and manage messaging frameworks, communications plans, and brand-aligned storytelling that build trust, protect reputation, and reinforce Awin’s leadership in the affiliate and partnership marketing industry.

Reporting to the Global Head of Brand and Communications, you will lead strategic communications initiatives across markets, partnering closely with regional teams, leadership, and the wider marketing and brand organisation to ensure consistent, compelling, and impactful communications that drive business and brand objectives.

• Develop and own global communications plans that align with business priorities and reinforce Awin’s vision, values, and positioning.
• Build and maintain Awin’s global messaging framework, ensuring clarity, consistency, and adaptability across audiences, channels, and markets.
• Partner with leadership and key business functions to align on core narratives that support corporate strategy, product positioning, and thought leadership.
• Ensure all communications reflect Awin’s tone of voice, purpose, and brand strategy, supporting both marketing and business growth objectives.

• Oversee Awin’s global PR strategy — managing proactive storytelling, media engagement, and reactive communications.
• Manage the relationship and delivery of Awin’s appointed PR agency, ensuring effective delivery of our PR goals on a global scale.
• Identify opportunities for positive media coverage that strengthen brand authority and executive visibility.
• Manage media responses and press activity around company announcements, leadership changes, or product developments.
• Work with regional PR partners to ensure local relevancy while maintaining global consistency.

• Lead on crisis communications planning, ensuring clear processes, roles, and messaging frameworks are in place to manage sensitive or high-risk scenarios.
• Act as a key advisor to the leadership team during critical communications moments, ensuring swift, strategic, and coordinated responses.
• Continuously assess brand and reputation risks and proactively develop mitigation strategies.

• Drive Awin’s internal communications strategy to inform, inspire, and connect employees across regions and departments.
• Develop clear frameworks and channels for internal storytelling, leadership visibility, and employee engagement.
• Partner with HR and leadership to embed Awin’s values and culture through consistent, authentic communication.
• Oversee the internal comms calendar and governance to ensure messages are well-timed, purposeful, and aligned globally.

• Collaborate with the Brand and Creative teams to ensure communications reflect and reinforce Awin’s brand identity.
• Support brand campaigns and activations with clear, aligned messaging and communication rollouts.
• Champion Awin’s tone of voice and narrative consistency across all internal and external touchpoints.
• Monitor and report on brand and communications effectiveness, providing insights to optimise strategies and inform leadership.

Professional experience:

• 7+ years of proven experience in communications, public relations, or corporate affairs, ideally within a technology or SaaS environment.
• Strong background in developing and implementing global communications strategies and messaging frameworks.
• Demonstrated experience in managing crisis communications and advising senior leaders in high-pressure situations.
• Proven success in managing media relations, PR campaigns, and corporate storytelling.
• Experience leading internal communications at a regional or global scale.
• Strong analytical mindset — able to evaluate communication impact and adapt strategies accordingly.
• Prior experience in B2B environments and/or matrixed global organisations strongly preferred.

Perso…