CRM Specialist

CRM Specialist

Levi Strauss & Co. is looking for an experienced CRM Specialist to design, execute, and optimize email and CRM campaigns that drive acquisition and retention across our branded channels.

• Develop and execute compelling and engaging CRM campaigns to support delivery of Marketing plan aligned to trading demands and topical and contextual moments.
• Partner with cross‑functional teams to support the development of our loyalty experience across all owned channels, driving acquisition and retention through engaging CRM communications & experiences.
• Work closely with the creative & marketing teams, leveraging customer data and insights to create amazing content & email campaigns that drive retention.
• Lead the translation and QA process for all CRM communications with agencies, copywriters and local market teams of copy decks and copy toolkits to an extremely high standard.
• Oversee end‑to‑end production of email campaigns, including creation, build, testing, and deployment.
• Leverage consumer insights, marketing channel analytics and business intelligence tools to optimise communication plans to agreed KPIs.
• Generate weekly and monthly analysis of channel & content performance to allow for improvement and optimisation of all CRM journeys.
• Responsible for developing CRM KPIs for European team, follow up on the progress, and communicate to wider business development of CRM initiatives.
• Work with global & local partners to support the development and execution of the content testing roadmap to gather learnings and inform our content strategy.
• Work with agency partners on the Email Mar Tech roadmap and coordinate all testing plans.
• Stay up to date with the latest industry best practice to drive innovation in our CRM strategies.
• Define new & efficient ways of working through streamlining processes and automation of owned channel activity enabling more focus on the broader transformational segmentation and personalisation.

• Minimum 3 years’ previous experience in CRM, customer retention & email marketing in eCommerce or Retail is essential.
• Hands‑on email build/production and send experience in an email marketing platform. Experience of SMS also preferable.
• Confidence presenting performance insights and recommendations to stakeholders.
• Fluent in English (other languages advantageous, ideally German, Dutch, French) across both written and spoken communication.
• Analytical skills, a data‑driven decision‑making ethos & understanding of audience building.
• Experience of agency management.
• Strong attention to detail and a good eye for creative and content.
• Open minded, willing to learn and able to manage in a fast‑paced environment.
• Customer‑oriented focus, commercially minded person, with a keen interest in retail and particularly within the fashion sector.
• Strong team player, able to work collaboratively across multiple teams.

Location:

London, United Kingdom. This is a hybrid position based in our Central London Office; you will be expected to be in the office three days per week.

Salary range: £31,700 – £42,200 per year, based on education, qualifications, performance, and company needs.

Levi Strauss & Co. offers a total rewards package that includes base pay, paid leave, product discounts, and more. Benefits & incentive compensation vary per role; details available upon request.

LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences.