Product Marketing Manager

About Unily

Unily partners with the world’s largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unily’s market-leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace.

The Product Marketing Manager develops and delivers product positioning, messaging, and go‑to‑market strategies to drive product adoption and market success, while leading Unily’s end‑to‑end competitive intelligence (CI) programs. This hybrid role is split between full‑stack product marketing and CI leadership – ensuring Unily stays differentiated, informed, and competitive in a rapidly evolving market.

• Monitor competitor activity and market trends – Track news, launches, positioning changes, pricing shifts, and product updates across direct and indirect competitors.
• Create competitive battle cards and briefs – Build and maintain enablement materials that equip sales and marketing teams to win in competitive scenarios.
• Share insights with stakeholders – Package research into clear, actionable insights for product managers, marketers, and sales leaders.
• Collaborate with sales and product teams – Partner with frontline teams to validate intelligence, gather win/loss inputs, and understand real‑world dynamics.
• Champion a culture of intelligence – Ensure competitive insights are embedded into go‑to‑market, product, and sales enablement strategies.

• Create go‑to‑market plans for products and features – Lead the development and execution of launch strategies that align product readiness with marketing and sales enablement.
• Develop positioning, messaging, and value propositions – Own the creation of compelling narratives that clearly differentiate Unily and resonate with target personas.
• Collaborate cross‑functionally – Work with Product, Sales, and Marketing teams to align on priorities, share insights, and ensure GTM success.
• Produce sales enablement content and tools – Deliver high‑impact collateral—like battle cards, one‑pagers, and pitch decks—that support sales at every stage of the funnel.

• Analytical thinking:
  Able to assess competitor moves, identify patterns, and distill meaningful implications.
• Strategic thinking and execution:
  Connects high‑level goals to tactical plans, balancing short‑term delivery with long‑term impact.
• Research and synthesis:
  Finds, evaluates, and consolidates information from multiple sources quickly and accurately.
• Strong communication and storytelling:
  Crafts clear, persuasive messaging and compelling narratives across audiences.
• Collaboration:
  
  Works effectively across departments, ensuring insights and messaging are embedded into GTM strategy.
• Market and customer insight:
  Surfaces actionable insights through research and engagement, translating them into positioning and GTM plans.

• Detail‑oriented:
  Pays close attention to accuracy, consistency, and completeness in tracking, reporting, and messaging.
• Inquisitive:
  Naturally curious about competitors, trends, and emerging shifts in the market.
• Outcome‑focused:
  Prioritizes work that drives measurable business impact tied to adoption and revenue.
• Reliable and consistent:
  Delivers timely updates and keeps shared resources current.
• Self‑starter:
  Proactively drives projects forward, identifying what needs to be done without instruction.
• Responsive to change:
  Adapts quickly in response to competitive moves or shifting business priorities.

• CI tools and platforms:
  Experience with tools like Klue, Crayon, Semrush, or Similar Web to automate and centralize research.
• Competitor profiling:
  Builds structured profiles of competitors including business model, value prop, GTM, pricing, and org structure.
• SWOT and win/loss analysis:
  Conducts light competitive analysis and contributes to structured reviews of deal outcomes.
• Go‑to‑market strategy development:
  Experienced in planning and executing GTM motions from pre‑launch through…