Senior Product Marketing Manager

Senior Product Marketing Manager role at Tourism Marketing Agency

The role PMM at Dojo sits at the intersection of our customers, our product, and the commercial organisation. Our team is responsible for embedding market knowledge and customer segmentation within product teams so that we are building what our customers need and then successfully bringing those products to market. Your mission is to help your dedicated product team prioritise what our customers need most and then activating those products and features in market.

• Know our customer segments, market dynamics, and competitive landscape in great detail
• Help your product team prioritise initiatives by bringing a market, competitive, and customer perspective to these discussions
• Create product value propositions that address the pain points and needs of our buyers
• Own the go-to-market process for your product category and create the vision and strategy for each product and features your product teams create
• Partner with the Marketing and Revenue teams to create your go-to-market plan and the resulting product launch materials and sales collateral
• Work with BI/Product Analytics teams to implement a measurement and tracking framework to manage performance/adoption of your product’s launches
• Work with the Director of Product Marketing to articulate Dojo’s overall product value proposition for key customer and buyer segments

• 2+ years experience with product marketing specifically of data products across product led and sales led motions.
• Experience managing large scale product launches and go-to-market campaigns across marketing and sales channels
• You’ve worked in and thrive in fast growth companies
• You love to be at the intersection of strategy and execution, knowing your vision is only as good as the results you deliver
• Clear commercial acumen; you understand the trade-offs between optimising revenue, reducing operational costs, and you’re able to play with multiple levers (price, promotion, positioning, placement) to achieve your goals
• A willingness to roll up your sleeves and get things done at pace, leveraging strong prioritisation and organisational skills
• Strong collaboration and communication skills, articulating complex ideas in effective and understandable ways
• A bias for action where no task is too big or too small

Mid‑Senior level

Full‑time

Marketing and Sales

Industries:
Advertising Services