Brand Strategist

Reports to: Strategy Director / Head of Strategy

Company: MG Empower

MG Empower is a global integrated marketing agency
. We architect transformative strategies and brand initiatives at the crossroads of culture, creativity, and technology.

As an integrated partner, we deliver across influence, social, content, brand experience, media, and creative execution — helping brands connect with audiences in ways that are both culturally relevant and business-driven.

From beauty and lifestyle to tech, fashion, FMCG, hospitality, and food & beverage — we partner with brands to create ideas that matter.

The Brand Experience Strategist will play a key role in shaping how brands show up in the real world.
This role is dedicated to building meaningful, impactful brand experiences — from immersive activations and cultural events to large-scale installations and community-driven engagements.

We are looking for someone who combines strategic thinking with creative vision
: a strategist who knows how to turn insights into experiences that spark conversation, create cultural relevance, and drive lasting connections.

• Lead the strategic development of brand experiences, from immersive activations to flagship events and community-driven initiatives.
• Translate cultural trends, consumer insights, and brand values into innovative offline experiences.
• Partner with creative and production teams to ensure strategies are brought to life with impact, purpose, and meaning.
• Define experience journeys that integrate storytelling, engagement, and interaction.
• Develop strategies that balance creativity with measurable business outcomes (awareness, engagement, community growth).
• Build frameworks that connect brand experience with wider integrated campaigns (influence, social, digital).
• Present strategic recommendations and experience roadmaps to senior clients and stakeholders.
• Monitor cultural and experiential trends globally to ensure MG Empower is leading conversations in brand experience.

We are looking for a creative and strategically-minded individual who thrives on building impactful offline brand experiences that drive engagement and cultural relevance.

• 5+ years’ experience in brand experience strategy within an agency or brand environment.
• Proven ability to develop and deliver strategies for live activations, events, installations, or experiential campaigns.
• Strong creative sensibility with the ability to inspire and collaborate with creative and production teams.
• Deep understanding of how brand experiences drive cultural relevance, community, and engagement.
• Strategic mindset with the ability to connect offline experiences to wider brand and marketing objectives.
• Confident presenter and communicator, able to articulate ideas to senior clients.
• Highly organised and comfortable working in a fast-paced environment.
• Experience across multiple industries (beauty, lifestyle, tech, fashion, FMCG, hospitality, F&B).
• Knowledge of global event and culture calendars (Cannes, Fashion Week, Art Basel, etc.).
• Multilingual is a plus.

• Opportunity to shape world-class brand experiences for leading global brands.
• A dynamic environment where creativity and cultural relevance drive everything we do.
• Exposure to international markets and high-profile events.
• Competitive salary + performance-based bonus.