Customer Marketing Lead

About 9fin

The world's largest asset class, debt, operates with the worst data.

Technology has revolutionized equity markets with electronic trading, quant algos and instantaneous news. However, in debt capital markets, the picture is completely different. It still behaves like it’s in the 1980s; trillions of dollars of trades are placed over the phone, news is slow, and corporate credit information is imperfect and scattered.

Our mission is to change this.

9fin's proprietary technology delivers fast and comprehensive financial, credit, legal & ESG analysis. Our clients are able to make faster, more informed decisions, win more business and most importantly, save time.

Our fast growing list of clients include 9 of the top 10 Investment Banks, leading Asset Managers, Hedge Funds and Law Firms.

We’re looking for a strategic and hands‑on Customer Marketing Manager to drive engagement, adoption, and retention for 9fin’s existing customer base. In this role, you’ll build programs and campaigns that turn customers into advocates, deepen product usage, and generate expansion opportunities. You will work closely with Customer Success, Product Marketing, Sales, and Demand Generation to deliver personalized, high‑impact marketing that enhances the customer journey.

This is a high‑impact role where you’ll own customer marketing end‑to‑‑end: strategy, execution, measurement, and optimization. You’ll design campaigns, nurture programs, and content experiences that drive loyalty, advocacy, and revenue growth.

Every day is different, but here’s an example of the kind of things you’ll work on:

• Develop and execute programs that increase product adoption, engagement, and renewals
• Build email nurture flows, in‑app messaging, webinars, and other touchpoints that drive customer value
• Segment the customer base to deliver targeted, personalized campaigns
• Use product usage and behavioural data to identify customer cohorts, diagnose friction points, and design targeted engagement programs that drive activation, adoption, and deeper product usage
• Coordinate cross‑functional programs for product launches, feature announcements, and adoption initiatives

• Create strategies to convert satisfied customers into advocates and references
• Build case studies, testimonials, and customer success stories to highlight outcomes and drive demand
• Collaborate with events and content teams to create customer‑focused webinars, round tables, and peer communities

• Track and report on program performance (engagement, adoption, retention, advocacy, upsell)
• Build and analyze behavioural cohorts (e.g., activation, feature adoption, product depth) to measure how customer segments evolve over time and evaluate the impact of marketing interventions
• Use insights to iterate campaigns, improve targeting, messaging, and overall customer experience
• Partner with Customer Success and Sales to align marketing programs with retention and expansion goals

• Work closely with Customer Success, Product Marketing, Sales, and Demand Generation to align programs with overall business priorities
• Ensure consistent messaging and branding across all customer touchpoints
• Serve as the voice of the customer internally, sharing insights and trends to inform product and marketing strategy

This role will be a great fit if you:

• ~5 years of experience in customer marketing, retention marketing, or B2B marketing with a customer focus
• Proven ability to plan, execute, and measure multi‑channel customer programs
• Strong writing and storytelling skills for both internal and external audiences
• Experience using marketing automation, CRM, and analytics platforms (Hub Spot, Salesforce, etc.)
• Analytical mindset and a data‑driven approach to optimizing campaigns
• Excellent collaboration and project management skills
• Experience creating customer advocacy programs or customer communities is a plus

We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of…