Senior Lifecycle Manager

Are you ready to rethink your routine? We’re looking for a Senior Lifecycle Manager to join our ambitious and driven Digital team. Reporting into our Head of Retention, you will be responsible for defining and driving the strategy, execution, and optimisation of customer lifecycle marketing across Email, SMS, and Direct Mail (DM) channels. You will be the primary channel owner, leveraging deep personalisation and data-driven segmentation to achieve ambitious Retention and Customer Lifetime Value (CLV) targets.

Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.

We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands. We’re generating millions of sales by developing innovative products, acquiring hundreds of thousands of supporters and customers all over the world, and more importantly, building a talented and motivated team to support our fantastic growth.

We live by three core values: we bring fearless passion, we act with smart intent and we all wear yellow.

We always go the extra mile, working together to push boundaries and celebrate our wins and learnings as a team. We listen to every idea, big or small, and make considered decisions. We support each other to achieve our goals and thrive on collaboration.

Your daily to-dos might look like this:

• Own and drive development of marketing and trading campaigns across retention channels, in close collaboration and alignment with marketing, creative and ecommerce
• Support in defining and executing the strategic roadmap for the Email / SMS / DM Strategy, focusing on maximising customer retention and repeat purchase rate, to achieve and exceed targets
• Lead the strategy for advanced Personalisation across retention channels, including product recommendation programs
• Devise and lead key Customer segment testing initiatives to improve channel effectiveness and incrementality
• Manage final asset sign off for key communications, maintaining brand consistency and quality
• Identify and present opportunities to optimise performance and drive CLV, succinctly providing insight
• Develop, mentor and manage a high-performing team, focusing on supporting their development
• Own channel level reporting, transforming data into actionable strategic insights and recommendations, sharing across the digital and marketing department
• Manage day-to-day relationships with key ESP & SMS vendors, ensuring they are delivering expectations and maximising platform performance
• Partner with Digital Product and Technology, to coordinate and brief integration and development optimisations to ESP/SMS and key retention platforms
• Ensure compliance across technical platforms related to Data Privacy and Governance
• Be a Voice of the customer, understand clear customer behaviour shifts and opportunities to drive retention with knowledge of the UK, US & International markets

These skills will help you go far in this role:

• Demonstrable experience in customer retention
• Experience working for a DTC retailer or beauty brand desirable, with a customer-centric approach
• Experience in defining and executing advanced personalisation, segmentation, and automation strategy across Email, SMS, and DM
• Approachable, collaborative and hands-on approach working cross-functionally;
  Eager to roll up your sleeves and get deeply involved, as a team player
• Proven ability to manage external vendor relationships (ESPs, SMS) and coordinate complex technical integrations
• Data-driven and comfortable driving insights and proposing actions, with ability to independently analyse data while also working with BI teams
• Proven ability to lead segment testing and translate complex channel reporting into strategic, revenue-driving business actions
• A self-starter with a strong growth mindset, eager to learn new skills and thrive in a fast-paced and ever changing environment, taking the initiative to solve problems autonomously
• Passionate about providing development and…