Director of Sales Marketing - Hotels

Applicants must have a proven track record within Hotels with large conference and events space.

Leading International Hotel Brand

An exceptional opportunity has arisen for a commercially driven Director of Sales & Marketing to lead the sales strategy at one of London’s largest conference and group-focused hotels.

This newly renovated, dual-branded property offers over 500 bedrooms and a substantial conference and events facility, including one of the capital’s largest pillar-free ballrooms accommodating up to 1,200 guests. The hotel benefits from strong corporate, international, MICE and leisure demand streams and is positioned as a key player within its competitive London market.

Reporting directly to the General Manager, you will take full ownership of the hotel’s commercial performance, driving strategy across:

• Meetings & Events
• Corporate & Consortia
• International markets
• Brand marketing & positioning

This is a hands-on leadership role requiring both strategic oversight and proactive sales engagement.

• Develop and implement the full Sales & Marketing strategy
• Deliver and exceed revenue targets across bedrooms, M&E and F&B
• Lead all Corporate and Consortia RFP activity
• Drive RevPAR, ADR, occupancy and total revenue growth
• Conduct regular competitor analysis and market benchmarking
• Align strategy with brand standards and revenue management direction
• Identify, prospect and secure new corporate, MICE, leisure and local accounts
• Lead client meetings, site inspections and contract negotiations
• Represent the hotel at national and international trade shows and sales missions
• Organise and host FAM trips
• Build strong relationships with global agents, tour operators and corporate partners
• Maintain a strong, conversion-focused sales pipeline

• Develop and execute impactful marketing campaigns aligned to short- and long-term business objectives
• Drive audience growth and brand awareness
• Work closely with distribution partners and creative teams
• Lead in-house promotional and client engagement events

• Lead, inspire and develop the Sales & Marketing team
• Create a proactive, high-performance sales culture
• Establish and monitor clear KPIs including revenue growth, account acquisition and pipeline conversion
• Collaborate cross-functionally with Operations and Revenue teams
• Contribute to performance-based incentive structures

• Champion a guest-centric commercial approach
• Work closely with operational leaders to ensure seamless delivery of large-scale events and VIP groups
• Analyse customer feedback to drive continuous improvement

We are seeking an experienced Director of Sales or senior commercial leader from a large, conference-led hotel environment.

You will demonstrate:

• Proven success in driving significant MICE and group revenue
• Experience with in large-scale conference hotels (500+ bedrooms preferred)
• Strong leadership and team development capability
• Excellent negotiation and account management skills
• Strategic thinking combined with hands-on delivery
• Experience managing structured sales systems and CRM platforms
• Background within a recognised branded hotel environment

• Global employee hotel discounts
• Structured learning and development programmes
• Friends & Family rates
• Genuine career progression opportunities within a leading international brand
• Supportive and collaborative working environment

If you are a dynamic commercial leader ready to take ownership of a flagship, conference-led London hotel, we would love to hear from you.

Candidates must have the right to work in the UK.