Regional Director Biddable Media Lead

Key Responsibilities Vision & Strategic Leadership

• Define, communicate, and implement the AMEA biddable and performance media vision in alignment with global frameworks and client's business priorities.
• Translate clients’ growth objectives into clear, channel-specific performance strategies across
• Search, Social, and Programmatic.
• Ensure full integration with adjacent disciplines including Retail Media, SEO, Connected Commerce, and Data.
• Represent AMEA in global biddable and performance forums, ensuring best practices, innovation, and learnings are consistently cascaded across markets.

• Own the regional performance media strategy — balancing efficiency, effectiveness, and brand growth.
• Define and embed optimization frameworks, performance KPIs, and measurement principles across all biddable channels.
• Translate insights from dashboards, testing, and reporting into actionable recommendations that inform planning, targeting, creative optimization, and investment decisions.
• Partner with Measurement & Analytics teams to ensure reporting accuracy, automation, and transparency.
• Support quarterly and annual performance reviews, ensuring learnings inform future campaign and budget planning.

• Oversee the quality, consistency, and effectiveness of all biddable campaign activation across AMEA markets.
• Establish and enforce standards for campaign setup, pacing, optimization, tagging, naming conventions, and reporting accuracy.
• Ensure activation excellence through training, playbooks, and alignment across regional hubs, offshore teams, and local markets.
• Partner closely with the AMEA Director of Operations to ensure workflows, tools, automation, and governance frameworks are consistently applied.

• Establish and lead a structured regional test‑and‑learn agenda to advance clients’ performance maturity.
• Build strong partnerships with platform partners (Meta, Google, Tik Tok, Amazon, etc.) to unlock innovation opportunities, pilots, and early‑access initiatives.
• Develop playbooks and best practices that promote consistency, learning, and knowledge sharing across markets.
• Collaborate with the Data Intelligence & Platform Director to operationalize 1st‑party data, audience strategies, and identity solutions into activation workflows.

• Work hand‑in‑hand with the AMEA Director of Operations to align performance ambition with operational excellence, governance, and compliance.
• Ensure biddable and performance workflows align with broader regional operating models and automation initiatives.
• Partner with Data, Connected Commerce, and Audience teams to ensure insights and capabilities are embedded into performance planning and activation.
• Identify systemic gaps or inefficiencies and collaborate cross‑functionally to resolve them.

• Build trusted relationships with senior stakeholders across AMEA and Global.
• Represent performance and biddable excellence in strategic client discussions, reviews, and innovation forums.
• Proactively identify and present opportunities that drive incremental growth, efficiency, and effectiveness.
• Ensure transparency and clarity with global and local stakeholders on performance outcomes priorities, and capability evolution.

• Lead and inspire the regional biddable and performance community across AMEA.
• Set clear objectives and expectations, ensuring consistently high delivery standards.
• Drive capability building through training, certification programs, and structured learning pathways.
• Foster a culture of curiosity, collaboration, experimentation, and continuous improvement.
• Act as a senior mentor and subject matter expert for biddable and performance teams across AMEA.

• 10+ years of experience leading performance media and biddable activation across Search, Social, and Programmatic.
• Proven success managing multi‑market performance strategy and execution at a regional or global level.
• Deep understanding of activation processes, optimization frameworks, and measurement systems.
• Strong experience integrating data, analytics, and audience strategies into performance media execution.
• Excellent stakeholder management, communication, and leadership skills.
• Track record of driving innovation, capability building, and operational excellence at scale.