ActionAid Communications in Humanitarian Emergencies Review

Action Aid Communications in Humanitarian Emergencies Review

Action Aid Communications in Humanitarian Emergencies Review:
Request for Quote (RFQ)

Action Aid is seeking an experienced and values-driven communications consultant to lead a pivotal review of how we communicate during humanitarian emergencies. This is a rare opportunity to influence global narratives at moments of profound urgency, helping ensure that our communications are not only rapid and effective, but ethical, sustainable, and aligned with our feminist, anti-racist and decolonial values.

Action Aid’s Red and Orange Alert protocols are designed to guide communications in humanitarian emergencies, ensuring timely, accurate, and coordinated outputs across the global federation. These protocols play a critical role in mobilising public attention, fundraising, and shaping narratives. However, questions have emerged around efficiency, resourcing, wellbeing, integration with wider organisational work, and alignment with Action Aid UK’s 2025–2028 strategy and Action Aid’s international strategic framework (SIF
3).

This review will assess the current Red and Orange Alert communications protocols, identify strengths, challenges and key successes, and recommend revisions to strengthen their effectiveness, sustainability, and alignment with organisational priorities.