Media Planning Business Director

Media Planning Business Director (3-Month FTC)

London, United Kingdom

1181 - Media Planning Business Director - Client Teams (3-Month FTC)

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

About Wavemaker: A Leading WPP Media Brand

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

Role Summary and Impact

The Role requires an expert in traditional media with detailed knowledge of the digital landscape. The focus of this role is to deliver efficient, innovative and strategic cross-channel plans and show how online and offline can complement each other. Planning responses will need to show how we are delivering on the relevant DR KPIs as well as a strategic approach to innovation to ensure the client adjusts to the ever changing media landscape.

Alongside the day-to-day DR planning the successful candidate will need to show how this is done in context of the overall EE media plan and aligned with brand activity. This gives exposure across all EE products Broadband, Mobile, and New Verticals.

Media Planning Business Directors lead a team of planners, inspiring innovation and great thinking in media planning across multi-practice client teams. The successful candidate will be the ultimate owner of the media plan recommendation, weekly reporting reviews and campaign PCA, they work with the team to ensure communication to the client is clear, compelling and of a high standard. The Media Planning Business Director holds close client relationships and is the primary face of Essence’s Media Planning product for those clients.

They are ultimately responsible for campaign performance and the delivery of business-enhancing insights. They foster strong external relationships and keep a close eye on the market to ensure new opportunities and research are reviewed and implemented for the benefit of their clients.

Essential Functions/Responsibilities:

• Oversee and quality assure all deliverables produced by junior team members, particularly ensuring the high quality delivery of tactical response presentations, in-flight reporting, insightful post campaign analyses and clear and considered briefings to Activation.
• Take a lead role in client presentations, orchestrating the team as appropriate.
• Take responsibility for campaign performance against intended outcomes.
• Collaborate closely with the Strategy team, where applicable, on responses to brief.
• Collaborate with the Analytics team to develop client Learning Agendas.
• Work with Data Strategy to tie first party data into planning.
• Be the point of escalation for team issues (within and outside of the team).
• Drive internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and improving Essential satisfaction.
• Set the quality standard for one or more planning deliverables per year, improving them over time via team/client feedback and incorporation of evolving external context.
• When appropriate, play a key role in new business pitches.
• When required, drive the success of new client onboarding, alongside Client Services.
• Identify and build out two case studies per year suitable for external recognition and award submissions.
• Line manage 2-4 direct reports and support a wider team with career development and Essential satisfaction.
• Support the regional practice lead with development of the media planning product.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be…