Divisional Sales Director

Location: Greater London

Sales Director, Defence Events/ London / Hybrid / £(phone number removed) base, £150,000 Y1 OTE

A leading international B2B events and intelligence organisation operating across the defence and security ecosystem is seeking an experienced Divisional Sponsorship Sales Director. This is a senior leadership role with responsibility for driving sponsorship revenue across a strategic portfolio of defence-focused conferences, digital events, and integrated campaigns.

You will play a critical role in shaping commercial strategy, leading and developing a high-performing sales team, and building long-term partnerships with senior stakeholders across defence primes, SMEs, government bodies, and solution providers.

Key Responsibilities

Provide senior sales leadership across multiple defence and security sponsorship campaigns (live, digital, and hybrid formats)
Lead, manage, and develop a team of up to 5 sponsorship sales professionals against ambitious growth targets
Own and deliver divisional sponsorship revenue performance, consistently hitting and exceeding targets
Build and maintain long-term strategic relationships with key defence-sector clients and partners
Drive the commercial development of both established defence portfolios and emerging capability areas
Design and implement divisional sponsorship revenue strategy aligned with wider business objectives
Work closely with marketing, content, and operations teams to optimise product-market fit and commercial outcomes
Deliver structured coaching, mentoring, and professional development to build future sales leadership capability
Lead cross-team training initiatives to improve sales skills, knowledge, and processes
Implement sales productivity and performance improvement initiatives
Conduct regular forecasting, pipeline reviews, and performance reporting with senior leadership
Contribute to product innovation and the development of new commercial opportunities within the defence sector
About You

Proven senior B2B sales leader with experience managing high-value sponsorship, media, events, or solutions-based sales
Strong track record of delivering and exceeding revenue targets in complex, consultative sales environments
Experience selling into defence, security, government, or highly regulated B2B sectors is highly desirable
Confident people leader with a passion for coaching, developing, and scaling sales teams
Strategic thinker with hands-on commercial acumen and the ability to lead from the front
Comfortable engaging at C-suite and senior decision-maker level
Highly organised, data-driven, and commercially focused

What’s On Offer

Competitive base salary of £60,000–£80,000, depending on experience
Year 1 OTE £150,000+, growth YoY
Uncapped commission and override scheme with strong earning potential
Opportunity to lead a strategically important defence-sector portfolio
Clear scope for progression within a growing international organisation
Hybrid working model and a collaborative, high-performance culture
Sales Director, Defence Events/ London / Hybrid / £(phone number removed) base, £150,000 Y1 OTE