Head of Strategy

This is a senior leadership role at the heart of Pink Squid, with responsibility for the strategic direction, quality and impact of the agency’s work
.

As Head of Strategy, you are the ultimate guardian of strategic thinking across Pink Squid, shaping how strategy shows up in our work, our culture and our commercial success.

You will lead the strategy discipline at an agency level, while remaining close enough to the work to ensure our thinking is always rigorous, distinctive and creatively enabling.

This is not a “step away from the work” role — you will remain deeply involved in projects, client relationships and creative collaboration.

You will work as a trusted partner to the Senior Leadership team, helping define Pink Squid’s long‑term strategic ambition, positioning and growth. Externally, you will be a senior strategic presence for our most important clients, helping shape ambition, challenge thinking and unlock transformative work.

This role is not about stepping away from delivery — it is about setting the standard
, building a world‑class strategy team
, and ensuring Pink Squid continues to lead the market in employer brand and employee experience thinking
.

As Head of Strategy, you will have accountability and ownership of people management and team success, including but not limited to:

• Team structure and capability
• Performance, wellbeing and long‑term development
• Progression, reward and recognition
• Recruitment, progression and succession planning
• Strategists, supporting them to be outstanding strategic partners to our internal teams and client partners
• Creating a culture where strategists feel supported, challenged and inspired to do their best work
• Continuously evolving ways of working, tools and frameworks to keep the team future‑facing

Agency leadership

In this role you will sit within the agency leadership team, collaborating with peers and senior leadership team, setting the quality bar for strategy across the agency, ensuring clarity, rigour and creative ambition in everything we produce.

• Acting as a senior strategic voice within the leadership team, contributing to agency direction, growth planning and decision‑making
• Representing Pink Squid externally as a thought leader — through senior client relationships, new business, industry presence and thought leadership
• Championing strategic excellence across disciplines, embedding strategy deeply into how account, creative and delivery teams work

Strategic craft,