Brand Manager

We are a specialist pharmaceutical company 100% dedicated to developing medicines to treat and prevent HIV. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, our ambition is to end the HIV epidemic.

As the pioneers in HIV innovation, we constantly look to push the boundaries of science to develop medicines that can change lives and give people more choice. Beyond our medicines, we are proud of our deep connection with the HIV community and work with partners to advance research and development, address HIV-related stigma, increase access to our medicines and provide funding and support to local community organisations to support their efforts in the HIV response.

We are ViiV Healthcare. Here until HIV and AIDS are not.

The Brand Manager is responsible for delivery of the marketing strategy for a priority brand in ViiV UK. A passionate and confident marketeer, the individual must have the ability to thrive in a fast‑paced, complex environment and work collaboratively to deliver and optimise the plan for the brand. The Brand Manager will be a core leader within the brand team and will partner closely with the cross‑functional team both in the UK, as well as above country, to define and execute UK strategy and the associated tactical plan.

They will need to be commercially astute to understand the market dynamics and drivers and adapt the UK approach as needed to ensure competitiveness and impact.

• Development and execution of robust and impactful marketing plan, which delivers effective value propositions which resonate with the range of HIV stakeholders. This will be achieved by collaborating with individuals across the brand team (sales, medical, market access, policy) to understand national and local requirements.
• Understand the market dynamics, including drivers and drainers impacting brand performance, and work with the cross functional team to adapt our approach as needed to ensure competitiveness. This will include both market research data and analytic sales and share data, alongside close working with the infield teams to gain environmental, customer and therapy insight.
• Regularly review plan progress and develop and implement systems and processes that drive excellence in execution. Use this data to continually improve offerings and course correct where necessary to maximise performance.
• Represent the UK at the Above Country Marketing Manager Network, to shape strategic and tactical plans and ensure the needs and challenges of the UK business are understood, whilst sharing best practice with counterparts from other countries. Build strong relationships as part of this, including managing the interplay as needed between the Global and Local Marketing requirements.
• Where necessary to be prepared to work beyond core role to deliver best results for the organisation.

• University Degree in Business, Science or similar fields or equivalent experience.
• Familiarity with ABPI code, preferably with experience in LOC marketing role.
• Proven experience in successfully leading complex cross functional projects and teams with strong project management skills and the ability to handle multiple tasks.
• Strong strategic thinking, analytic, interpersonal and communications skills.
• Evidence of identifying key opportunities and barriers which will positively or negatively impact the business and using this to then develop clear action plans to deliver results.
• Ability to work with metrics and KPIs to evaluate and optimise the performance of channels & campaigns.
• Results‑orientated with a sense of urgency and customer focus, resilient when overcoming obstacles.
• Strong partner relationship and collaboration skills - ability to drive results in ambiguous and challenging situations.
• Able to influence with or without authority both with peers and senior leaders in the business.
• Strong digital fluency with experience in digital and omnichannel marketing.

• HIV therapy area knowledge.

Monday 2nd February 2026 (COB)

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Please take a copy of the job description, as this will not be available post closure of the advert. When applying for this role, please use the cover letter of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

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