Commercial Director

Overview

Commercial Director :
Global Spirits Business :
United Kingdom:
Up to GBP 120,000 plus package.

We are excited to be partnered with this global spirits company that is not only showing huge growth, but is a brand most will be familiar with. This business has an exceptional portfolio of products along with a brilliant culture globally. You will be integral in the UK and EU operation. This is a unique opportunity to join this brand at a pivotal point in its growth journey.

They are seeking a commercially brilliant and entrepreneurial Commercial Director to lead the UK and EU commercial strategy across On Trade, Out of Home, and Off Trade channels, while also launching further into international key global markets.

This role requires candidates with a proven track record in growth across the UK and EU, having managed distribution partners and a strong network of contacts.

Company Benefits

• Be part of a fast-growing, purpose-led challenger brand shaking up the Drinks FMCG space
• A competitive package including Bonus, Car Allowance and Shares and Equity options
• Enjoy autonomy, influence and ownership in a high-impact role
• Join a collaborative, ambitious and values-driven culture

• Define and deliver the commercial strategy across the UK and EU On Trade (hospitality, premium bars and restaurants), Off Trade (retail and grocery), and Out of Home channels
• Set clear KPIs, objectives and growth strategies aligned with business goals
• Build robust commercial plans to strengthen market share, revenue growth and brand awareness
• Lead, coach and grow a high-performing commercial team, fostering a strong performance and values-led culture. Design the structure of the commercial team to scale with business growth, including recruitment of new talent
• Work cross-functionally with Marketing, Operations and Finance to ensure alignment and commercial excellence
• Own and lead top-to-top relationships with national accounts, wholesalers, buying groups, and key customers. Identify and develop new channel opportunities to diversify revenue streams
• Ensure excellence in customer engagement, contract negotiation, promotional execution and account planning
• Lead the development and execution of the international go-to-market strategy
• Open new distribution markets abroad through strategic partnerships, importers and direct-to-retail routes
• Build long-term relationships with international distributors and retail partners
• Full responsibility for commercial forecasting, budgeting, pricing strategy and promotional ROI. Track and analyse performance to drive data-led decisions and optimise margin performance
• Provide regular reporting and commercial insight to the executive leadership team

• 10+ years experience in Commercial / Sales leadership roles within Drinks FMCG
• Strong understanding of the Drinks FMCG category across UK and Europe
• Proven track record of scaling SME / challenger brands in competitive markets
• Extensive experience across On Trade, Off Trade and Out of Home channels across Europe
• Success in launching brands into international markets within Europe specifically
• Excellent leadership and team development capabilities
• Strategic thinker with a strong commercial instinct and hands-on execution ability
• Confident communicator and credible at senior level with customers and stakeholders
• Experience managing P&L, forecasting, trade terms, and complex negotiations