Marketing Director

Overview

We're looking for a strategic and innovative Marketing Director to shape the future of a successful B2C investment business. This is a unique opportunity to lead a talented team, drive lead generation at scale, and influence the marketing vision at board level. You'll have the freedom to innovate, manage significant budgets, and make a measurable impact on business growth.

Our client is a B2C investment business.

• Define and lead the marketing strategy with a clear focus on lead generation, conversion, and brand growth.
• Drive performance across all channels; SEO, PPC, social, email, portals, webinars, and more.
• Lead and inspire the marketing team, setting KPIs, coaching, and fostering a high-performance culture.
• Analyse market trends and competitor activity to identify opportunities and inform strategy.
• Collaborate with sales and leadership teams to align objectives and support conversion.
• Manage the marketing budget to maximise ROI and ensure cost efficiency.
• Champion brand positioning and creative direction, ensuring consistency and impact.
• Report on lead generation and campaign performance to the Board/C-Suite.
• Introduce innovation and new technologies to strengthen marketing effectiveness.

The ideal Marketing Director candidate will be a strategic marketing leader with a proven track record of driving B2C lead generation  ll combine commercial acumen with creativity, data-driven decision-making, and a deep understanding of digital channels to deliver measurable growth and shape the marketing vision at board level.

What you ll bring:

• Director-level experience leading marketing strategy with a clear focus on lead generation and conversion.
• Advanced knowledge of SEO, web analytics, and performance optimisation.
• Success in managing large budgets and delivering strong ROI.
• Commercial awareness and insight into market dynamics and customer behaviour.
• Expertise in marketing best practices, compliance, and legal frameworks (GDPR).
• Proficiency in CRM platforms such as Pipedrive, Hub Spot, or similar.
• Strong leadership skills with experience building and coaching high-performing teams.
• Excellent communication skills, exceptional written English, and a keen eye for brand aesthetics.
• Experience in investment or financial products is an advantage but not essential.

• Based in the North West England and comfortable working 3-4 days per week at HQ.

Competitive basic, excellent bonus opportunity and benefits.