Product Launch Manager - Car Brand

Salary

Depends on experience

The Product Launch Manager will be a pivotal member of a new car brand, responsible for leading the end-to-end planning and execution of all new model launches. This role requires a highly organised and proactive individual who can effectively coordinate across multiple departments to ensure successful market entry for our new vehicles.

Launch Planning & Leadership: Lead and manage the cross-departmental planning process for all new model launches, ensuring alignment and timely execution across sales, marketing, aftersales, training, and PR.

Go-to-Market Implementation: Plan, develop, and implement comprehensive go‑to‑market strategies and processes for new vehicles, including but not limited to:

• Model essential processes (e.g. MVRIS)
• Homologation and compliance requirements in coordination with relevant teams.
• Management of launch timelines and critical path activities.

Product Content Development: Act as a key input and liaison for the creation of essential product materials:

• Contribute to the development of product training content for internal teams and dealer networks.
• Provide input and support for the creation of product brochures and specifications.
• Oversee and guide product filming and photography sessions.

Product Lifecycle Support:

• Support the Residual Value (RV) setting process, collaborating with relevant stakeholders to ensure competitive positioning.
• Contribute to the pricing and positioning strategy for new models within the UK market.
• Act as a subject matter expert on wider product topics, providing insights and support to various departments.

Stakeholder Management: Foster strong working relationships with internal teams (Sales, Marketing, Aftersales, Training, PR, Finance) and external partners to ensure seamless launch execution.

Market Analysis: Support the analysis of market trends, competitor activities, and customer insights to inform launch strategies and product positioning.

Other ad-hoc projects.

• Proven experience in new model launch management within the automotive industry is highly desirable.
• Alternatively, extensive product management experience within the automotive sector will be considered.
• Demonstrable experience in planning and implementing go‑to‑market processes.
• Familiarity with MVRIS data submission and automotive regulatory requirements is a significant advantage.
• Strong project management skills with the ability to manage multiple priorities and deadlines effectively.
• Excellent communication, interpersonal, and stakeholder management skills.
• Highly organised with a keen eye for detail.
• Ability to work autonomously and as part of a dynamic, fast‑paced team.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).