Head of Paid Search

Company Description

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily.

With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

Winner of PMW's Performance Marketing Agency of the Year 2023 & 2024!

THE CLIENT

Our client is one of the most prestigious brands in the world, and one of the most prestigious clients within Publicis. They are a genuinely unique business in terms of their structure and goals, meaning that most of the common objectives of an agency client – sales, revenue, margin – are infrequent considerations. Instead, they seek to ensure that the dominant position they hold within their market, the almost ubiquitous aspiration to ownership and their unique synonymity with excellence are sustained, not just for the sales quarter or the financial year, but for the very long term.

This presents a unique challenge for media strategy, and that challenge is at the heart of this role.

THE ROLE

A highly experienced client leader and paid search specialist is required to own and oversee the complex and exacting paid search channel for one of Performics’ largest and most prestigious accounts. The role will be London based with most key clients based in Geneva, so regular travel will be required once possible.

Performics works across Paid Search and Paid Social channels globally, covering their corporate activity, their values-led activity and their sophisticated official retailer programme. The successful candidate will be responsible for delivering perfection across the paid search engagement, and managing its ongoing growth. They will be the leader of the central Performics paid search team based in London (around 12 FTE), as well as overseeing and collaborating with around the same number of people across international teams based in the US, China, Japan and South Korea, managing all global markets (80+ markets in total).

They will own and develop senior client relationships as well as internal relationships including with the Social team, the You Tube team, Publicis Media’s technology team and the Performics leadership team.

As well as client leadership, team leadership and traditional brand marketing expertise, the role also demands competence with big data infrastructure and management. Since the global scale of the engagement generates data at a huge scale, we operate a Google Cloud based data warehouse with reporting and analysis leaning heavily on Big Query and Looker Studio. This scale, and the unique requirements of the client, have also led to the development of bespoke software for managing the complexities of the retailer programme, where 750+ retailer paid search accounts are centrally managed with automated budget pacing, targeting and co‑ordinated bidding.

Performics are looking for an exceptional candidate with impeccable client facing skills, a clear understanding of the needs of a brand-led client and strong technical competence, as well as the proven ability to manage, motivate and inspire a team.

KEY RESPONSIBILITIES

• To lead, manage and motivate the central paid search team and co‑ordinate and oversee all global teams
• To ensure all client deliverables are delivered on time and in line with the exacting standards of the client
• To develop a strong understanding of the unique client brand and how performance media can deliver on the client’s goals
• To ensure ongoing account…