Senior Account Executive

Media Writing

• Solid drafts of press releases, announcements, fact sheets, blog posts & bylines for clients.
• Strong copy editing and proofreading skills.
• Refined writing skills with understanding of target audience.
• Gather journalist feedback and report to Account Managers/Account Directors following sell‑ins.
• Event management.
• Maintains relationships with key media contacts.
• Understanding of media landscape.
• Pitches stories and finds creative angles.
• Positive relationship with client.
• Articulates recommendations to the client.

• Basic understanding of Hub Spot.
• Understanding of Google Analytics.
• Basic understanding of how social can complement communications work.
• Ability to write Google ad campaigns.

• With Account Director ensures activity plans, agendas and reports are completed & delivered to client.
• Aware of client’s objectives.
• Time management on multiple accounts, using

• Understands clients, their market and competitors.
• Provides recommendations for executing various campaign components.
• Prepares ahead of meetings.

• Builds Account Management skills.
• Flags problems on accounts and offers early solutions.

• Contributes to new business pitches.
• Knowledge of full services in company.
• Starts to build solid presentation skills.
• Starts to develop contacts & networks to identify prospects.
• Efficient research in support of new business presentations.
• Demonstrates ability to spot project or cross‑sell opportunities on accounts.

• Oversees, coaches and supports junior team members.
• Builds profile with management team.