Senior Regional Insights Manager - Southwest Europe

Senior Regional Insights Manager - Southwest Europe

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

This is a key member of the Southwest Europe marketing leadership team as well as a strategic thought-partner for the business. The role reports to the Marketing Director Southwest Europe (France, Italy, Iberia, Belux) while partnering closely with the Europe Africa Asia Pacific (EAA) Brand and Business Insight Director. The person will have responsibility for deep market and consumer/shopper understanding that is relevant for the overall business understanding, aligned to Brown-Forman’s overall strategic objectives and provides the foundation for effective decision making.

The position leads, inspires and empowers a team of 2 people and partners with a wide range of internal and external stakeholders to influence brand and portfolio strategy, as well as spurring innovative thinking to accelerate business growth for the future.

Success for this position is dependent on deep-rooted curiosity, a strong drive to deliver results, excellence in communication/storytelling and influencing skills and bold, enterprise-wide thinking. This role comes with around 30% travel.

Consumer insights & analytics:
Leads the identification of critical knowledge gaps relative to consumers, shoppers and the marketplace, and champions the development of solutions to address them. Answers business and brand related research and insight queries by using data from multiple sources of information. Generates actionable insights about the brands, consumers, shoppers & market trends to assist in the development of brand and portfolio strategy.

Partners with the Marketing teams in the annual strategic brand planning process by helping on situation analysis based upon holistic market, consumer & shopper as well as channel understanding. Partners with the sales counterparts to join the dots between consumer, shopper and trade insights.

Market research & trends:
Oversees analyses of market trends using continuous data as well as ad-hoc research projects needed to address key business priorities or knowledge gaps. Ensures best use of resources and highest efficiency through planning, consistent use of briefing templates and strong agency management. Manage key stakeholders throughout the process and ensure that key observations and actionable recommendations are shared with the appropriate internal audience.

Interrogation of macro market and consumer trends keeping the Southwest Europe and EAA business informed about relevant changes in a proactive and timely manner.

Problem solving & prioritisation:
Consults widely across the business to understand how and where the team can make the biggest business impact. Proactively drives the insight agenda by identifying the big questions that need to be answered in order to unlock growth while collaborating with the BBI counterparts in EAA to find synergies.

Market and brand reporting:
Oversees the provision of reporting in a timely manner through regular concise updates on key developments of the markets, category and our brands. Proactively collaborates with key stakeholders to align on KPI measures, enabling the team to deliver monthly updates on pre-defined KPIs to help steer business.

Drive EAA Insights & Performance Agenda:
Working closely with the EAA Insight Director and matrix partners lead the implementation of global and regional insight and performance priorities within the region. For example, the integration of new segmentations, brand health tracking, integration of new tools, audience and media planning etc.

Active member of the SWE Marketing Leadership team:
Help the Marketing Director to shape the direction and growth of the department, talent and culture across markets.

Provide strong leadership:
Shares direction, identifies growth and development opportunities to direct reports and wider marketing team.

Lead a diverse and inclusive culture:
Ensures different perspectives are encouraged and individuals feel connected and valued.

Team development:
In collaboration with the HR department as well as the Marketing Leadership Team, identify the team’s capability gaps and address them through appropriate learning and development programs. Support team development by providing opportunities and coaching to the team with on-going appreciative & constructive feedback.

Experience with market research/category management in consumer goods

Track record of building premium brands & categories through both marketing…