Field Sales Manager

Join our Movement and Champion Restaurant Culture! 💚

At The Fork we believe that the best things in life happen around the table.

As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.

We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive. If you’re passionate about food, technology, and making a real impact, your seat at the table is ready. 👉 Discover life at The Fork

We are looking for a London Field Sales Manager, who will report to the UK Sales Manager. The person will hire, coach, train and manage the team of field sales representatives based in London who are responsible for prospecting and signing new restaurants on The Fork network. The person will work closely with the leadership team to define and execute the London regional strategy.

This role is ideal for a dynamic, ambitious individual that is passionate about making a difference in the hospitality industry and turning London into the top performing city in the business.

What you will do:

Ensure the consistent achievement of your team’s targets:

• Identify new business opportunities in the sector, using creative out of the box thinking to create new outreach opportunities for the team.
• Drive, develop, monitor and train an 8 person field sales team to achieve and exceed ambitious sales targets
• Bring your expertise, dynamism, charism and leadership to achieve your regional and country targets
• Analyse market trends and restaurant needs to shape the sales process and success of your team and region.
• Proactively assist the team by attending meetings in the field, developing your understanding of the challenges and objections faced on a daily basis.
• Consistently meet and exceed sales and revenue targets for your region
• Collaborate cross functionally with other regional sales and marketing managers and central teams to optimise results, GTM strategy and daily tasks.
• Confidently present to senior management and ELT on team results, new ideas, strategies and proposed partnerships.
• Work with the Customer Success Manager to ensure that the onboarding process for restaurants is seamless and restaurants are retained
• Lead the London sales team by example, setting clear ambitious targets that will drive London to become the highest performing city in the business.
• 3 days a week based in our head office, leading and participating in F2F sales meetings.

You Must Meet These Critical Qualifications

• A strong background within hospitality technology and SaaS environments.
• At least three years of people management experience, leading teams of five or more direct reports.
• Proven business development experience, ideally within B2B and restaurant or hospitality contexts, with confidence managing both short- and long‑term commercial negotiations.
• A solid understanding of restaurant industry pain points, coupled with a value‑led sales approach focused on driving meaningful and sustainable growth.
• Strong analytical capability, with sound numerical insight and good working knowledge of Excel.

You Can Impress With These Additions

• A highly ambitious, results‑driven self‑starter who consistently exceeds targets rather than simply meeting them.
• A genuine enjoyment of industry networking, with flexibility and willingness to travel for events, client meetings, and new business opportunities.
• A customer‑centric mindset with strong commercial acumen and the ability to influence, persuade, and engage diverse stakeholders.
• Natural leadership presence, with the energy and charisma to unite teams around shared company objectives and country‑level targets.
• A curious and growth‑oriented mindset, with a strong desire to learn, develop, and evolve alongside the business.
• Excellent communication skills, enabling you to build strong connections between Sales teams, The Fork, and restaurateur partners.
• Experience using Salesforce, which is considered a strong advantage.
• The ability…