Barclays: Sponsorship Manager

Overview

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Join us as a Sponsorship Manager where you would work within the Sponsorship Team to help manage sponsor ships on behalf of the business globally. The role will involve developing and executing sponsorship strategies that align with overall brand and marketing as well as business objectives and managing and measuring our sponsor ships to maximise their impact. The role involves managing the ongoing relationships with our current sponsorship rights holders as well Identifying, evaluating, and negotiating sponsorship opportunities with existing or new properties.

They will be expected to network and manage senior internal and external stakeholders and have excellent co-ordination and management skills in order to efficiently manage the portfolio of sponsors. They must be flexible to attend events where our sponsor ships are being activated, many of which are located in London with some international travel expected and which sometimes fall outside of normal 9-5 working hours.

• Experience in a sponsorship and/or marketing role
• Excellent senior stakeholder management skills
• Excellent prioritisation and coordination skills

• Been in a marketing/sponsorship role focused on sport and/or entertainment
• Background in marketing/ sponsorship partnering

This is a London based role.

To develop and execute sponsorship strategies that align with overall marketing objectives, identifying, evaluating, and negotiating sponsorship opportunities, as well as managing and activating sponsor ships to maximise their impact.

• Identification of sponsorship opportunities that enhance brand visibility, drive customer engagement, and support key business initiatives.
• Negotiation and finalisation of sponsorship agreements that align with the bank’s brand values and marketing strategy.
• Tracking and analysis of the performance of sponsor ships against predefined metrics.
• Management of the sponsorship budget effectively, ensuring optimal allocation of resources to maximize return on investment.
• Provision regular reports and insights to evaluate the effectiveness of sponsorship activities and make data-driven recommendations for future initiatives.

• To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.
• Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.
• Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.
• Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.
• Take ownership for managing risk and strengthening controls in relation to the work done.
• Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Collaborate with other areas of work, for business aligned…