Senior Marketing Manager - Tutti Bambini

About Tutti Bambini

Design and innovation are at the heart of everything we do, but it’s families who inspire us. We believe every nursery should be as unique as the people who live in it: a space that reflects your style, nurtures your little one, and makes those early years a little more peaceful, a little more comfortable, and a lot more joyful.

Tutti Bambini was founded over 30 years ago by husband‑and‑wife duo Michael and Debra Samuel. As parents running their own nursery store, they quickly realised that new families needed more than just furniture – they needed products that were safe, versatile, thoughtfully designed, and built to grow with them. With a background in technical design and plenty of real‑life parenting experience, they created Tutti Bambini, a brand blending style and practicality with heart.

In 2023 the brand was acquired by Heroes, and is now part of Heroes’ family of brands. Michael continues to work within the business as CEO.

The Senior Marketing Manager plays a pivotal role in shaping and driving our global marketing strategy. This position leads the end‑to‑end planning and execution of integrated, multi‑channel campaigns that accelerate growth, strengthen brand positioning, and support key commercial priorities. Operating with high autonomy, the Senior Marketing Manager manages two team members and leads cross‑functional initiatives that influence the long‑term performance of the department.

This is a strategic role that combines leadership, data‑driven decision‑making, and operational excellence to scale our marketing capabilities and deliver measurable impact.

• Develop and lead integrated marketing strategies across CRM, digital, paid, content, and social channels, ensuring alignment with global and regional business objectives.
• Define annual and quarterly marketing roadmaps, balancing long‑term brand growth with short‑term commercial performance.
• Use customer insights, market research, and data analysis to inform decision‑making, identify new opportunities, and optimise marketing effectiveness.
• Deliver clear strategy, structure and process to the marketing function.
• Leverage advanced data, attribution insights and customer segmentation to optimise channel performance and maximise ROI, operating with high autonomy.

• Manage, coach, and develop two direct reports, fostering a high‑performance, collaborative and growth‑oriented culture.
• Set clear expectations, support capability‑building and ensure consistent delivery across all team outputs.
• Lead cross‑functional communication, acting as a key contact point for internal stakeholders and dotted‑line contributors.

• Oversee execution of multi‑channel campaigns, ensuring creative excellence, consistent messaging and on‑brand delivery across all touchpoints.
• Champion experimentation and continuous improvement, testing new channels, formats and processes to drive reach, engagement and conversion and key KPI’s as discussed with the Global Marketing Director.
• Partner closely with Product, eCommerce, Creative and Commercial teams to ensure cohesive execution and aligned priorities.

• Own and manage marketing budgets with full accountability for ROI and performance against KPIs.
• Establish and track clear metrics for success, producing reporting and actionable insights for the Global Marketing Director and senior leadership team.
• Make data‑led recommendations that influence strategic direction and scale impact across markets.

• Lead complex, high‑impact initiatives such as system implementations, process redesigns or global program launches.
• Operate with high autonomy, managing risks and dependencies while ensuring projects deliver on time and to a high standard.
• Shape strategic proposals and frameworks for senior leadership review.

• Identify inefficiencies and implement improvements that enhance speed, quality and scalability across the marketing function.
• Champion best practices and ensure consistent ways of working across…