Head of Performance Marketing

Overview

Weekly office requirement:
Hybrid, 2 days in office

Employment type:

Permanent

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Head of Performance Marketing to play a key role in our Marketing team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

A few things you’ll be responsible for:

• Strategy and leadership
  • Define and own GWI’s global performance marketing strategy grounded in customer insights ensuring alignment with business objectives and revenue goals.
  • Lead the full breadth of performance marketing:
    Paid Media, SEO, GEO, Mobile, Programmatic, CRO, Influencer and Creator partnerships.
  • Translate strategic input from Segment Leads and Product Marketing into channel activation plans that meet Enterprise, Majors, Mid-Market, and Partner goals.
  • Lead, mentor, and scale a high-performing team of channel specialists, fostering accountability, collaboration, and commercial impact.
  • Build AI-first creative systems in partnership with design—rapidly prototyping and testing high-performing assets at scale.
• Campaign planning and execution
  • Manage end-to-end campaign planning: from segmentation and creative development to delivery and optimization.
  • Translate product and brand narratives into performance campaigns that drive customer quality acquisition and conversion.
  • Develop and manage full-funnel campaign plans, forecasts, and test-and-learn frameworks to drive scalable results and decrease CPA over time.
  • Partner with Product Marketing, Lifecycle, and Demand Gen teams to test, analyze, and improve conversion journeys for inbound, ABM, and PLG motions.
  • Collaborate with product teams to optimize in-product conversion and onboarding flows.
  • Build AI-native workflows to personalize user journeys and integrate out-of-product experiences with in-product entry points.
  • Lead global SEO & GEO strategy to maximize organic visibility, discoverability, and rankings, ensuring strong contribution to pipeline growth.
• Own media budget allocation, investment, and optimization across all channels to deliver both performance and brand outcomes.
• Ensure spend is optimized to deliver pipeline and revenue impact by segment, balancing inbound demand capture with account-based amplification.
• Manage full-funnel performance metrics reporting on CPL, MQL, SQL, pipeline contribution, ROI, LTV/CAC and revenue impact — ensuring continuous efficiency gains.
• Partner with analytics and operations teams to refine tracking, attribution models, and automation processes.

It’s also fun; shaking things up is what working for GWI is all about. You’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment.

• Significant experience in performance marketing, including leadership of multi-channel teams (paid media, SEO, CRO, programmatic).
• Proven track record of delivering measurable pipeline and revenue growth through full-funnel performance strategies across PLG, SLG and ABM motions.
• Deep expertise in paid digital channels and SEO/GEO, evidenced by past campaign results and budget ownership.
• Leadership experience managing multi-disciplinary teams and external partners.
• Analytical mindset with mastery of attribution, funnel metrics, and ROI analysis.
• Experience leveraging AI-driven workflows
  , targeting, and optimization to improve efficiency and campaign performance.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you.

This is a fantastic opportunity to lead a critical growth engine within a scale-up that’s redefining AI-powered consumer insights. You’ll play a key role in shaping and scaling innovative, AI-native performance marketing practices, with the freedom to test, build, and drive real impact. Along the way, you’ll collaborate with a world-class team across marketing, product, and analytics —…