Paid Social Account Manager

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward.

With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week s Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

The Role

As a Paid Social Manager supporting the Western Union account, you will help deliver paid social activity for a globally recognised financial services brand operating across multiple markets. Western Union enables cross‑border money movement and financial inclusion worldwide, meaning paid social activity must be accurate, responsible, and performance‑driven within a regulated environment.

This role is well‑suited to someone with solid paid social experience who is ready to take more ownership while continuing to develop their strategic, client‑handling, and innovation skills. You will support the day‑to‑day running of campaigns, contribute to planning and testing, and play an active role in innovation and influencer‑led paid social work streams, with guidance.

Key Responsibilities

• Data & Insight

  Support the selection and tracking of KPIs aligned to Western Union’s campaign and market objectives.

• Data & Insight

  Assist with reporting and performance analysis, turning data into clear insights and actions.

• Data & Insight

  Help identify trends, learnings, and opportunities across markets and platforms.

• Data & Insight

  Work within agreed measurement and compliance frameworks, escalating issues where needed.

• Technology & Tools

  Use Publicis tools and platform features to support efficient campaign delivery and optimisation.

• Technology & Tools

  Assist with testing new ad formats, features, and betas relevant to Western Union.

• Technology & Tools

  Build familiarity with automation and platform tools to support smarter ways of working.

• Technology & Tools

  Follow best‑practice processes and contribute ideas for improving delivery.

• Media Strategy & Execution

  Support paid social planning and activation across platforms including Meta, Tik Tok, Linked In, Pinterest, and Reddit.

• Media Strategy & Execution

  Build, manage, and optimise campaigns with support from senior team members.

• Media Strategy & Execution

  Contribute to testing plans and learning agendas to improve performance over time.

• Media Strategy & Execution

  Ensure campaigns are set up accurately and aligned to agreed objectives and messaging.

• Innovation & Influencer Work streams

  Support innovation initiatives on the Western Union account, including testing new formats and approaches.

• Innovation & Influencer Work streams

  Assist with influencer and creator‑led paid social activity, helping amplify creator content through paid media.

• Innovation & Influencer Work streams

  Help track and evaluate influencer performance, contributing to learnings and recommendations.

• Innovation & Influencer Work streams

  Stay curious about platform, cultural, and creator trends and share relevant ideas with the team.

• Operations & Delivery

  Support day‑to‑day campaign delivery and optimisation across markets.

• Operations & Delivery

  Maintain high standards of accuracy across briefs, budgets, and performance tracking.

• Operations & Delivery

  Assist with financial…