M&A Senior Planner

JOB BAND: D
CONTRACT TYPE:
Fixed-term until April 2027
DEPARTMENT:
Customer Strategy and Insight team.

LOCATION:

Salford or London – Hybrid
PROPOSED SALARY RANGE: £44,500 - £60,010 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Planners put insight at the heart of the BBC’s creative output; across programmes, products, services and brands. The Customer Strategy & Insight team champions insight and creative strategy, making them central to how we shape our brand, content, and products. This role is about proactively spotting opportunities and strategic challenges, persuading & influencing and communicating audience-led insights in a compelling and tangible way.

It’s an exciting and varied role where you''ll bring creative flair and strategic rigour to the BBC's decisions.

WHY JOIN THE TEAM

BBC Audience Planning are currently looking for a Senior Audience Planner to join our Customer Strategy and Insight team. This is a central team working across the breadth of BBC output. You''ll get to put your planning and creative strategy skills to help us developing a deep understanding of all our audiences at the BBC and translating the insight into actionable strategies to help us identify the best way of all audiences to get more value from the BBC.

• Using the our segmentation Audience Map and new brand equity tool, Brand Power, to spot growth opportunities and challenges across the business.
• Championing and continuing to develop our Audience Segmentation (the Audience Map), alongside Research partners.
• Working with Research partners to develop and deliver best-in-class insight and translating that into creative strategy.
• Developing a communications strategy (i.e. telling powerful stories) to disseminate the work of the CSI team.
• Work closely with colleagues in product and editorial to help these teams act on the opportunities you have spotted.
• Working on digital and growth opportunities across the BBC digital portfolio.

ESSENTIAL CRITERIA:

• Experience working with senior stakeholders and creative leaders
• Can demonstrate previous leadership in creative and business strategy projects
• Experience in bringing together cross-functional / horizontal teams to deliver a business goal
• Can demonstrate past experience in spotting growth opportunities and taking action
• Experience of communicating audience-led insights in a compelling and tangible way.

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note:

If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks;
Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

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At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Here you will benefit from:

• Fair pay and flexible benefits…