Senior Growth Manager - Diversification

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

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As a Senior
Growth Marketing Manager
, you’ll take Cleo’s growth marketing efforts for new products & concepts from 0 to 1. You’ll sit within the Growth Marketing team, and be responsible for developing and executing our growth strategy for our different products and concepts, driving efficient user acquisition and helping build the playbook for how we grow new products.

This is a high-impact, high-ownership role for someone who’s both analytical and creative, comfortable working in ambiguity, and motivated by building from scratch. You’ll be responsible for shaping go-to-market strategies, testing and optimising our acquisition strategy, and uncovering insights that guide our product development.

You’ll work closely with product, creative, data, and user research teams to craft campaigns and experiments that deliver measurable growth, while deepening our understanding of users.

• Build and own the acquisition strategy for new product concepts (new bets).
• Combine internal data with external signals, from competitor intelligence to market trends to inform decisions and prioritisation.
• Partner with channel managers to test and scale acquisition campaigns across Meta, Tik Tok, Google, Affiliates, Partnerships and emerging platforms.
• Use SQL and data analysis to identify growth opportunities, measure acquisition performance, and uncover insights that shape strategy.
• Collaborate with creative teams to develop high-performing ads and content tailored to new audiences.
• Define, track, and report on key performance metrics (CPA, conversion, retention, and LTV) translating them into clear actionable recommendations.
• Develop structured test-and-learn frameworks that accelerate learning velocity while improving ROI.
• Partner cross-functionally with product, user research, channel managers and analytics to ensure insights are translated into action.
• Help shape and document Cleo’s growth marketing playbook for new markets and products.

• Someone who has implemented successful GTM & testing strategies from the ground up for new products or in new markets
• Deep understanding of acquisition & growth strategies (Meta, Tik Tok, Google etc), able to design, interpret & optimise tests, but not necessarily hands on running campaigns.
• Strong SQL and data skills, you’ll regularly dive into data to analyse acquisition and user performance to identify growth opportunities
• Proven ability to blend data and creativity, you understand what makes good creative perform and can work effectively with channel managers and creative teams.
• Excellent stakeholder management and communication skills, able to collaborate and influence across product, research, marketing, and creative

• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep…