Regional Sales Manager

Avalara is seeking a Senior Sales Executive to drive new business growth across the EMEA region. This is a strategic, high‑impact role focused on acquiring mid‑market and enterprise customers and expanding Avalara’s footprint across a rapidly evolving tax and compliance landscape.

• Drive net‑new revenue growth by identifying, engaging, and closing new enterprise and mid‑market clients across the EMEA region.
• Lead strategic sales engagements with C‑level stakeholders, aligning Avalara’s value proposition with their operational and growth priorities.
• Position and sell Avalara’s multi‑product suite, including eInvoicing, VAT, sales tax, cross‑border compliance, and other automation solutions, as an integrated compliance platform.
• Demonstrate thought leadership on the role of Agentic AI in compliance, helping clients understand how intelligent, autonomous systems can enhance tax accuracy, monitoring, and global scalability.
• Develop territory and account strategies aligned with Avalara’s global growth goals and local market opportunities.
• Collaborate with marketing, alliances, and partner teams to drive localized campaigns, nurture the ERP (particularly SAP) and technology partner ecosystem, and accelerate pipeline growth.
• Provide market intelligence and customer feedback to influence Avalara product innovation and go‑to‑market strategies.
• Maintain current knowledge of EMEA‑region tax legislation and a working understanding of international indirect tax frameworks, particularly the U.S.

• Proven track record of success in complex, consultative B2B sales within SaaS, ERP, Fin Tech, or tax technology.
• 5+ years of experience in new business development with consistent quota attainment.
• Experience selling into the Office of the CFO, with strong executive presence and storytelling skills.
• Deep familiarity with ERP ecosystems, and how they integrate with compliance or finance solutions.
• Solid grasp of indirect tax and compliance automation in the EMEA region, with the ability to learn U.S. and global frameworks quickly.
• Awareness of or curiosity about Agentic AI, its business applications, and how AI‑driven automation is reshaping compliance operations.
• Fluency in English required; a second European language is an advantage.
• Self‑motivated, strategic thinker able to work independently and collaboratively in a global environment.
• Experience contributing to regional marketing and partner strategies is highly desirable.

• You’ll bring experience using AI and AI‑related technologies, ready to thrive here.
• You’ll apply AI every day to business challenges—improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Benefits vary by location but generally include private medical, life, and disability insurance.

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of eight employee‑run resource groups, each with senior leadership and executive sponsorship.

We’re defining the relationship between tax and tech. We’ve already built an industry‑leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real—we’re a billion‑dollar business—and we’re not slowing down until we’ve achieved our mission—to be part of every transaction in the world.

We’re bright, innovative, and disruptive, and we wear the orange we love as a symbol of our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Join us, and your career will soar.

We’re an Equal Opportunity Employer
. Supporting diversity and inclusion is a cornerstone of our company. We don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, U.S. Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.