Founding Growth Marketer

Who are Greenpixie?
Greenpixie Ltd is an exciting, innovative tech start-up dedicated to measuring and reducing the environmental impact of cloud computing. Our mission is to develop cutting-edge methodologies and tools to accurately quantify cloud emissions, driving sustainability in public cloud usage.

This is a zero-to-one role with significant ownership. You will define the strategy, narrative, channels, and systems that power our growth.

You will operate across the full funnel — from awareness and education through to acquisition, activation, and expansion.
You will be working closely with the founders, product, engineering, sales, and a technical marketer to experiment, automate, and scale.

Your north star will be helping organisations understand the value of cloud sustainability data and the business outcomes it unlocks.

Funnel Growth

• Design and execute a multi-channel growth strategy to drive awareness, traffic, sign-ups, MQLs, and pipeline.
• Build scalable growth loops across content, SEO, partnerships, and paid channels.
• Develop and optimise conversion pathways from awareness through to product engagement and sales pipeline.
• Run experiments across messaging, distribution channels, and acquisition strategies.

• Increase awareness and maturity of Green Ops within our target market.
• Develop and scale our Green Ops e-learning academy as a core education and acquisition lever.
• Build and amplify a strong Linked In presence across both company and founder channels.
• Move the market from unaware → problem aware → solution aware through content and thought leadership.
• Craft and refine our category narrative and positioning
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• Conduct deep audience development: understand what resonates with ICPs, where they engage, and how they evaluate solutions.
• Translate technical and sustainability concepts into clear commercial value
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• Amplify our product packages and map them directly to customer pain points and maturity levels.

• Lead a content-first growth strategy that educates the market while capturing demand.
• Distribute content through channels including:
• SEO
• Long-form content and thought leadership
• Paid search and social
• Strategic partnerships
• Plan and orchestrate launches for product features, updates, and company milestones.
• Map the buyer journey and create assets that address each stage of decision-making.

• Partner with a technical marketer to automate top-of-funnel systems.
• Build scalable lead capture, nurture journeys, and lifecycle campaigns.
• Ensure marketing systems are integrated into CRM and revenue workflows.
• Continuously improve measurement, attribution, and experimentation.
• Create assets and campaigns that accelerate deal velocity
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• Support product-led growth while enabling mid-market and enterprise expansion
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• Collaborate with sales to ensure messaging and campaigns align with real customer pain points.

• Strong intuition for value-based content that resonates with Greenpixie’s potential customers.
• Proven track record building awareness and acquisition channels with measurable revenue impact.
• Experience working in B2B SaaS, ideally in early-stage environments.
• Strong narrative and copywriting skills — able to position complex ideas clearly.
• Analytical and technical fluency across experimentation, analytics, and automation tools.
• Deep audience intuition — understanding where buyers are, what resonates, and how to convert intent.
• Entrepreneurial mindset with the ability to execute zero-to-one initiatives
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• Strong cross-functional communication and execution skills.

• ⌛️ Flexible working hours with hybrid office space in Central London.
• 🍃 The opportunity to work on a product with real-world environmental impact.
• 🚀 A fast-growing start-up environment with direct exposure to sales, product, and leadership.
• ☁️ Hands-on exposure to enterprise cloud, Fin Ops, and sustainability-led transformation.
• 🌍 Opportunities to attend industry events and conferences as the company grows.
• 🏝️ Build up an extra day of holiday for every year you spend with us.
• 💰 Competitive salary package.
• 📈 Share options scheme.

If this sounds like you,
please get in touch .