Senior Salesforce CRM Administrator

Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 300 local payment methods across 70+ countries. Every year, Boku processes over $10 billion in value for our customers.

Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.

Boku is seeking an experienced and driven Senior CRM Administrator to lead the operational management of our Salesforce CRM platform and integrated sales and service systems. This role is pivotal in ensuring that our go-to-market (GTM) teams—Sales, Marketing, Customer Success, and Support—are empowered with efficient tools, clean data, and scalable processes to deliver exceptional performance and customer experience.

You will be responsible for the administration, enhancement, and governance of Salesforce as well as related GTM technologies. You’ll partner closely with cross-functional stakeholders to align system capabilities with business needs and lead ongoing improvements in architecture, user experience, and reporting.

• Serve as the primary owner of Salesforce CRM and related sales/service tools (e.g., CPQ, sales enablement systems, support platforms, integrations).
• Design and implement scalable solutions to meet evolving business requirements across Sales, Marketing, Customer Success, Product and Customer Support.
• Define system governance, user access controls, data policies, and platform performance monitoring standards.

• Act as a strategic partner to GTM leadership by understanding operational goals and aligning CRM capabilities accordingly.
• Translate business needs into technical requirements and manage the delivery of CRM-related initiatives, enhancements, and optimizations.
• Collaborate with internal teams (Product, Marketing, Finance, IT) to ensure data integrity and seamless tool integrations.

• Operationalize core GTM processes such as lead routing, opportunity management, account segmentation, renewal workflows, and case management.
• Ensure CRM data hygiene, enrichment, and reporting accuracy through regular audits and automation.
• Manage and evolve dashboards, KPIs, and reporting frameworks for visibility across commercial functions.
• Lead or support Salesforce-related projects including system upgrades, new tool integrations, and user migrations from new areas of Boku.
• Manage relationships with external consultants, vendors, and platform support as needed.

• Provide training, documentation, and support for system users across departments.
• Monitor user adoption and engagement, identifying opportunities to improve system usability and effectiveness.

• Salesforce System Health & Stability - Key system issues are identified and remediated; a regular cadence of maintenance, audits, and user feedback loops is established.
• Stakeholder Trust - Strong relationships are built with Sales, Marketing, Customer Success, and Support leadership; you are seen as a strategic partner and systems expert.
• CRM Governance Framework - A governance model is introduced for user access, data quality standards, and change management processes.
• Reporting Baseline Established - Core dashboards and reports are standardized and adopted by GTM teams, improving visibility into pipeline, performance, and customer lifecycle.
• Process Automation & Optimization - Key manual workflows (e.g., lead routing, opportunity stages, handoffs to product/finance) are streamlined or automated, improving team efficiency.
• User Adoption & Satisfaction - High levels of Salesforce adoption and positive user feedback are achieved through training, support, and platform enhancements.
• St…