Head of Content Marketing

About Merge

Merge is a regulated fintech infrastructure platform that enables enterprises to move money across the globe using stable coins and real‑time payment rails. Our platform offers stablecoin on/off ramps, multi-currency accounts, global real‑time payments, and intelligent reconciliation— all through a single API.

We are backed by top tier investors such as Octopus Ventures, Coinbase Ventures, Hashed, and Ethereal Ventures, and trusted by fintech companies, investment platforms, marketplaces, and corporate treasury teams across Europe, the Americas, Middle East and Asia.

Job title: Head of Content Marketing

Team: Marketing / GTM

Reports to: CEO

Location: London - remote considered for exceptional candidates

Experience: 3+ years in B2B content SEO, or growth marketing fintech or financial services strongly preferred

• Own Merge's keyword map — matching search intent to every product, customer segment, and content asset on the site
• Monitor Google Search Console and GA4 weekly; surface ranking opportunities, CTR failures, and content gaps before they cost us clicks
• Track the single metric that matters most for this role: non-brand organic click share — and grow it
• Stay ahead of how Google's AI Overviews, ChatGPT Search, and Perplexity are changing what 'ranking' means — and build content that wins in those surfaces

• Write or commission and edit the content that makes Merge the definitive source on enterprise stablecoin and payments infrastructure.
• Rewrite meta titles and descriptions for underperforming pages - turning monthly impressions that don't click into traffic that does.
• Audit and refresh all existing blog content: add author attribution, update dates, product CTAs, and structural improvements.

• Build content specifically designed to be cited in AI-generated answers - FAQ structures, clear entity definitions, attributed data, E-E-A-T signals.
• Run a monthly manual audit: query key topics in ChatGPT, Perplexity, and Google AIO and track whether Merge appears.
• Maintain Merge's external entity presence (Crunchbase, Linked In, industry directories) so LLMs can accurately identify and describe the company.
• Brief the development team on structured data requirements - you don't need to write the code, but you need to know what to ask for.

• Lead one original research report per quarter - 'State of Stablecoin Payments,' 'Enterprise Stablecoin Adoption Index,' or similar - from data gathering through to publication.
• Work with internal teams and external data sources to produce proprietary insights that earn press coverage and backlinks.
• Pitch content to fintech and business publications for syndication and coverage.

• Report monthly on: organic sessions, non-brand click share, average position, CTR by page, LLM citation appearances, and demo bookings from organic search.
• Own the content performance dashboard - every piece of content tracked against its target keyword and KPI.
• Feed insights from content performance back into the roadmap - double down on what's working, cut what isn't.

• 3+ years in B2B content marketing, SEO, or growth — ideally in fintech, payments, banking, or financial infrastructure.
• A strong writing portfolio: long‑form technical content for a sophisticated enterprise audience, not consumer copy.
• Hands‑on experience with Google Search Console and GA4 - you can extract insights independently and know what to do with them.
• Solid on‑page SEO fundamentals: title tags, meta descriptions, heading structure, internal linking, content architecture.
• A genuine understanding of how LLM search works and what makes content more likely to appear in AI‑generated answers.
• Comfort with fintech terminology - stable coins, virtual IBANs, payment rails, KYB/KYT, MiCA, reconciliation, FX — you don't need to be an expert, but you can't be starting from zero.
• The discipline to manage a content calendar, work with external resources, and consistently hit publishing deadlines.

At Merge, we're building the financial infrastructure that the future of global commerce will run on. If that sounds like a problem worth solving, we'd love to hear from you.