Marketing Manager

Marketing Manager – UK Remote – Perm - £45-50K

Are you a commercially minded, hands-on Marketing Manager who thrives on building high-performing demand generation engines?

We’re partnering with a globally recognised performance consultancy that helps enterprise organisations transform their commercial effectiveness. With international clients, award-winning digital platforms, and a strong reputation in the B2B space, they’re now investing further in marketing to accelerate pipeline growth.

This is a high-impact, high-ownership role where you’ll drive integrated demand generation, optimise the marketing tech stack, and work closely with Sales to fuel revenue growth.

The Opportunity

You’ll own the full demand engine — from campaign strategy and build through to optimisation, reporting and ROI analysis.

Working alongside Sales and senior leadership, you’ll:

* Design and execute multi-channel demand generation campaigns

* Operationally lead targeted ABM programmes for key accounts

* Manage lifecycle marketing (nurture, recycle, scoring, routing)

* Oversee CRM, automation, attribution and data integrity

* Drive SEO, AI search optimisation (AIO/GEO), web performance and CRO

* Deliver digital events and strategic marketing initiatives

This is not a “top-line strategy only” role — it’s ideal for someone who enjoys being hands-on with campaigns, systems, tracking and performance optimisation.

What You’ll Be Doing

* Owning integrated campaign runbooks (plan → build → QA → launch → optimise → report)

* Building dashboards across channel, campaign and funnel performance

* Strengthening Sales & Marketing alignment (SLA tracking, lead velocity, conversion insight)

* Managing martech tooling (CRM, automation, email ops, tracking, SEO execution)

* Supporting account-based marketing plays in collaboration with commercial leads

* Leading event delivery and post-event ROI analysis

* Driving continuous test-and-learn optimisation to improve marketing ROI

What We’re Looking For

* Strong hands-on B2B demand generation experience

* Confident managing CRM/automation platforms and attribution

* Experience running multi-channel campaigns (paid, search, social, email, web)

* Comfortable with data, reporting and insight-led optimisation

* Knowledge of SEO and AI-driven search visibility

* Experience supporting ABM programmes is highly desirable

* Highly organised, commercially aware and delivery-focused

If you’re looking for a role where marketing genuinely drives revenue — and where you can combine strategy, technology and execution — this could be a brilliant next step