Senior CRM Executive

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Senior CRM Executive
Orpington (3-4 days per week onsite)
£40,000 - £45,000

We're working with a fast-growing, digital consumer business looking to hire a hands-on Senior CRM Executive to drive engagement, repeat purchase and customer lifetime value.

This is not a coordination or strategy-only role. They're looking for someone who enjoys being in the platform daily - building, launching and optimising campaigns directly.

You’ll take ownership of CRM campaign execution across email, push and in-app channels, helping to drive repeat transactions and customer retention within a performance-focused environment.

• Build and deploy email, push and in-app campaigns to drive engagement and repeat purchase
• Create and optimise automated journeys across onboarding, active, non-purchaser and lapsed segments
• Support high-impact promotional campaigns, including urgency and countdown mechanics
• Own test-and-learn activity across messaging, timing, segmentation and incentives
• Use behavioural and transactional data to drive segmentation and personalisation
• Partner with Product and Data teams to improve targeting and campaign performance
• Execute at pace within a lean, high-accountability team

• 1-3 years' hands-on CRM experience within ecommerce, gaming, subscription or similar digital environments
• Confident building campaigns and automation workflows end-to-end
• Strong understanding of retention metrics such as repeat purchase rate, churn and lifetime value
• Commercial mindset focused on revenue impact and performance outcomes
• Comfortable working in a fast-moving, data-led business

This is a great opportunity for someone who enjoys execution, testing and optimisation, and wants to take real ownership of retention performance.

£40,000 - £45,000. Orpington-based, 3-4 days per week in the office.

• Rates depend on experience and client requirements