SEO​/GEO Manager

About Zego

At Zego, we understand that traditional motor insurance holds good drivers back. It’s too complicated, too expensive, and it doesn’t reflect how well you actually drive. Since 2016, we have been on a mission to change that by offering the lowest priced insurance for good drivers. From van drivers and gig workers to everyday car drivers, our customers are the driving force behind everything we do.

We’ve sold tens of millions of policies and raised over $200 million in funding and picked up numerous awards, including the Employer of The Year 2025 as awarded at The Insurance Post’s Awards and Excellence in Digital Marketing Award at the British Insurance Tech Awards 2025. And we’re only just getting started.

Reporting into the Head of Performance Marketing, as the GEO Manager you will be joining Zego’s Marketing team at an incredibly exciting time.

We are looking for a GEO Manager who is a builder at heart and a specialist in organic growth. This is a high‑autonomy role designed for someone who doesn’t just “manage” SEO, but owns it as a primary traffic and revenue driver.

You will be the architect of our organic presence, moving between the high‑stakes world of commercial insurance keywords and the creative landscape of informational content and video.

You are a self‑starter who can navigate the “search everywhere” era from traditional Google SERPs to the rising influence of GEO and Social Search. You’ll be comfortable working with our Brand, Performance and Design teams to ensure our organic growth feels like Zego, while relentlessly scaling our visibility.

Strategic Roadmap & Market Dominance

• End‑to‑End Ownership:
  Define and execute the organic roadmap, balancing quick‑win commercial gains with long‑term topical authority.
• Intent‑Led Growth:
  Move beyond vanity metrics by segmenting performance (Brand, Commercial, Informational) and treating each as a distinct business lever.
• Expansion Architecture:
  Lead the SEO blueprint for new product launches, from site hierarchy and keyword mapping to building “magnetic” supporting content ecosystems.

Authority & Content Innovation

• Off‑Page Excellence:
  Lead elite‑level off‑page strategies, managing high‑tier Digital PR and link‑building via internal sprints or external agencies to dominate root‑domain authority.
• Modern Search Exploration:
  Stay ahead of the “Search Everywhere” shift by experimenting with Social Search (Tik Tok/You Tube), GEO (Generative Engine Optimization), and ASO to ensure Zego is found wherever users search.
• Human‑Centric Content:
  Oversee the ideation of brand‑aligned, high‑impact assets that satisfy both search intent and creative excellence.

Technical & Performance Engineering

• Technical Stewardship:
  Act as the “on‑site champion,” conducting best‑in‑class audits, monitoring site health, and managing the technical backlog from sizing to deployment.
• Data‑Driven Insights:
  Analyze organic data and competitor activity to identify friction points and opportunities, ensuring technical SEO KPIs are met and reported with clarity.
• Optimization Lifecycle:
  Lead continuous keyword research and landing‑page optimization to ensure we stay ahead of industry shifts and algorithm updates.

Cross‑Functional Collaboration

• Search Integration:
  Partner with Paid Search for total‑search synergy and Brand/Design to ensure SEO assets are visually stunning and “brand‑first.”
• Stakeholder
  
  Education:
  
  Work alongside Product and Engineering teams to embed SEO requirements into the development lifecycle and foster a culture of SEO best practices.
• Comms Alignment:
  Collaborate with the Comms team to turn Digital PR and community trends into long‑tail keyword opportunities.
• Business Insights:
  Proactively stay up to date with commercial insights, maintaining alignment with Zego’s commercial strategy.

• Proven GEO track record: dedicated SEO experience, with a track record of scaling organic growth for high‑competition domains (Fintech, Insurtech, or E‑commerce preferred).
• Strategic Road mapping:
  The ability to own a full‑funnel organic strategy, balancing “quick‑win” commercial landing pages with long‑term…