HubSpot Technical Lead

Totara is a global leader in flexible, open learning and talent development platforms, helping organisations around the world to unlock the power of learning. We sell primarily through direct sales in key markets and also via a global network of value-added resellers. We are scaling fast, and we need to ensure our marketing engine runs smoothly, efficiently, and in a data-driven way.

A Hub Spot Technical Lead is responsible for operational management and optimization of the Hubspot CRM system, supporting key business functions like Sales and Marketing. The primary objective is to ensure CRM data integrity, enhance user adoption through support and documentation, and contribute to system improvements and automation initiatives. The position requires a detail-oriented individual with strong analytical and data management skills, specifically Hub Spot, across all Hubs, and various integrations.

It offers a unique opportunity for a professional to gain hands-on experience, and coaching in CRM operations, data hygiene, and process enhancement within a scaling global business.

• System Administration:
  Own Hub Spot setup, including managing users, permissions, custom objects, properties, and workflows.
• Integrations & Data Management:
  Assist with integrations with platforms to maintain data integrity and cross-functional visibility.
• Hands-on Platform Assistance:
  Create/schedule emails, build workflows, help troubleshoot user issues, pull reports.
• Automation & Optimization:
  Design, build, and optimize automation, pipelines, and reporting dashboards to streamline workflows and improve operational efficiency.
• Cross-Functional Enablement:
  Partner with departmental leaders to define CRM requirements, implement best practices, and ensure consistent adoption of Hub Spot across business units.
• User and technical documentation:
  Ensure that both technical documentation, and user manuals are kept up to date and correct.
• Governance & Standards:
  Develop and enforce CRM governance, ensuring data quality, standardized processes, and platform scalability.
• Continuous Improvement:
  Stay up to date with Hub Spot releases and CRM best practices, carrying out Hub Spot Academy lessons, and proactively identifying opportunities for platform improvement and new functionality.

• Hub Spot platform proficiency: A strong understanding of Hub Spot’s various features, tools, and functionalities is essential. This includes the ability to use every Hub – Marketing, Sales, Service, Content, and Ops.
• Workflows/marketing automation:
  Creating and managing efficient workflows while optimizing them to meet specific business goals. This includes creating triggers, setting up segmentation, and implementing rules to ensure that the right messages are delivered to the right people at the right time.
• Analytics/dashboard creation:
  The ability to extract meaningful insights from data helps in making informed decisions and optimizing marketing and sales campaigns. Knowledge of and experience with dashboard creation is key here as well. Be able to identify data inconsistencies and suggest basic improvements.
• Data Management:
  The ability to report on, clean and maintain data hygiene as well as manage large datasets 70,000+ contact records with a focus on accuracy and completeness.
• Organization and Communication
  
  Skills:
  
  Excellent organizational, time-management, and prioritization abilities to handle multiple tasks efficiently. Strong written and verbal communication skills, with ability to explain technical concepts to non-technical users and provide end-user support.
• Training & implementation:
  The ability to train and onboard new users is crucial for successful implementation and adoption of the Hub Spot platform. This can include creating standards and guides for the Hub Spot instance. They should be able to troubleshoot issues that arise as well.

• Bachelor’s degree in marketing, Business, Data Analytics, or related field.
• Progressive experience in marketing, sales or related area.
• Prior hands-on Hub Spot experience across Sales Hub, Marketing Hub, Service Hub and Data Hub is essential.
• Proficiency in Hub Spot CRM,…