Data and Analytics Director

Company Description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross
95marketsofferunparalleledcapabilitiesin

Media,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicatedcommunicationslandscape.

ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdelivering Returnon Investment ;butit’salsoaboutgoingbeyondtodelivera

Returnon Imaginationandmoreintegratedexperiencesthatinspire Growth .Top-line growth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

Thisbreadthmeanswedeliver Insightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.

Weleverageover
30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindof

ROI. Ouruniquewayofthinking inspires growth for some of theworld’s leading brands,including

Coty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,Tik Tok and Verizon.

We’re now looking for a Global Data & Analytics Director to lead the charge in data-driven media excellence — elevating analytics from reporting to true strategic influence.

If you’re passionate about turning complex data into compelling insight, building high-performing teams, and shaping multi-market media strategy, this is your opportunity to make a global impact.

As Global Data & Analytics Director, you will:

• Lead the delivery of high-impact campaign reporting, dashboards, and cross-channel insights
• Transform complex datasets into clear, actionable narratives for diverse stakeholders
• Drive advanced exploratory and performance analysis to inform planning and optimisation
• Ensure analytics directly influences budget allocation, channel strategy, and market prioritisation
• Own the end-to-end analytics and BI lifecycle — from data ingestion and modelling to insight delivery
• Establish and evolve robust data governance frameworks
• Mentor and grow a talented analytics team, fostering innovation and continuous improvement
• Shape the roadmap for reporting infrastructure and next-generation tools

This is a strategic leadership role sitting at the heart of global media decision-making — partnering closely with planning and investment teams to ensure data drives every critical choice.

• Strong experience in paid digital reporting (agency or in-house), with edxperience leading teams
• Deep experience in campaign and marketing performance analysis
• Strong knowledge of digital media vendors and ATL measurement
• Proven ability to integrate multiple data sources into compelling, data-led storytelling
• Expertise in ETL processes and managing large-scale datasets
• Familiarity with modern analytics stacks and hands‑on scripting experience
• Advanced Excel skills (Power Query, Power Pivot, array formulas)
• Experience with web analytics tools such as Adobe Analytics and GA4
• Strong project management capabilities (Agile experience a plus)
• A collaborative, strategic mindset with the confidence to influence senior stakeholders

Most importantly, you’re driven by impact. You don’t just report on performance — you improve it.

If you’re ready to step into a role where your insights shape global strategy and your leadership…