Head of Key Account Management - United Kingdom m​/f​/d

WHO WE ARE

Ready to shape the future of digital optimization as part of a global leader in AI-powered experience solutions?

AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey.

Since 2009, AB Tasty has partnered with 1000+ global brands including Kering, McDonald’s, Ulta Beauty, L’Oréal, Disneyland Paris, and LVMH. With a strong international presence across Europe, North America, and APAC, and a global team of 400+ talents across the AB Tasty and VWO ecosystem, we are building the future of digital optimization—powered by AI, experimentation, personalization, and data.

Our mission is simple: help brands grow by creating meaningful user experiences that drive business performance.

Joining us means stepping into a dynamic, international environment where innovation, ownership, and impact are not buzzwords—but daily realities.

• We bring client satisfaction

• We are impactful

• We go above and beyond

• We live one team, one dream

We’re committed to creating a workplace where everyone feels empowered to share ideas, take risks, and make an impact. We also know that a happy team is a productive team, that’s why at AB Tasty, we’re not just about delivering top-notch digital experiences - we’re committed to nurturing our team and their professional journeys.

Learn more about AB Tasty and our teams:

• About Us

• Your Journey with Us

• AB Tasty on Welcome to the Jungle

Team Name &

Location:

The UK Key Account Management team, based in our London office, covering the UK, Netherlands, and Nordics markets.

Team Composition:
You will manage a team of 3–5 Key Account Managers and work closely with internal stakeholders including the UK VP of Sales, the Head of Customer Success UK, Partner Sales Managers, Customer Success Managers, Solutions Engineers, and Revenue Operations. Externally, you will engage with C-level decision-makers and senior stakeholders at Enterprise accounts across the region.

Role Overview:
As Head of KAM UK, you will lead and structure the UK Key Account Management team, owning the market coverage strategy and driving the overall commercial performance of the existing client portfolio across the UK, Netherlands, and Nordics.

Tech Stack & Tools:
Salesforce (CRM & forecasting), Gong (call intelligence), Slack (internal communication), Google Workspace (Drive, Docs, Sheets), and the AB Tasty platform (Web Experimentation, Personalization, Feature Experimentation, Recommendations & Search).

Additional Information:
This role is based in our London office. Occasional travel within the UK and to the Paris headquarters may be required for team meetings, client visits, and company events.

• Define and execute the UK market coverage strategy, ensuring optimal allocation of accounts across London and the rest of the UK, Netherlands, and Nordics.

• Manage, coach, and upskill the KAM team, fostering a high-performance culture and ensuring career progression and talent development within the team.

• Drive strategic Enterprise account growth and lead key client transitions — including flagship accounts to maximize retention, upsell, and cross-sell.

• Build and maintain strong commercial relationships with senior decision-makers (C-level) at key accounts, acting as the executive sponsor for the region’s most strategic clients.

• Collaborate closely with the UK VP of Sales, Head of Customer Success UK, and Partner Managers to align on go-to-market strategy, client health, and revenue targets.

• Work hand-in-hand with CSM teams on client use cases, QBRs, and adoption initiatives to ensure clients derive maximum value from the AB Tasty platform.

• Proven experience managing commercial or sales teams in a SaaS, Digital, or Martech environment, with a strong hunter mindset and track record of exceeding revenue targets.

• Confidence in engaging and influencing senior decision-makers (C-level), with the ability to navigate complex Enterprise buying processes and…