Lead Product Analyst

Job Title: Lead Product Analyst

Salary + Benefits: £90,000 to £115,000 base salary, Up to 30% annual bonus, Up to 30% share options

Location: London 3 days per week onsite

WeDo is partnering with one of the UK’s most exciting scale up fintech businesses. Founded in the late 2010s, the company has grown from early stage start up to multi million customer platform, reshaping how consumers pay and manage their money.

Operating at the intersection of debit, credit and rewards, the business combines innovative product thinking with disciplined risk management. With strong backing, ambitious growth plans and a customer base in the millions, they are entering their next phase of product expansion.

This hire sits at the centre of that growth journey.

This is a senior leadership position within Product Analytics, aligned to one of two core product domains.

You will manage 2 Product Analysts, while remaining deeply hands on. The split is approximately 60% individual contributor and 40% team leadership.

You will partner closely with Product, Credit Risk, Finance and Marketing, ensuring analytics is not simply reporting performance but actively driving commercial strategy.

• Lead the product insights function covering customer spend behaviour, issuing, acquiring and repayment management
• Translate complex behavioural and financial data into actionable product recommendations
• Identify headroom in customer spend and optimise revenue, retention and risk trade offs
• Design and implement robust experimentation frameworks including A/B testing and post launch impact measurement
• Define and maintain company level metrics in partnership with Data Platform teams, contributing to a clear single source of truth
• Evaluate success of major product initiatives
• Influence senior stakeholders and embed data driven decision making across product and commercial teams
• Mentor and develop two Product Analysts, setting standards for technical excellence and commercial thinking

• 6+ years experience in product analytics within a high growth or scale up environment
• 2+ years experience leading or mentoring analysts
• Advanced SQL skills and strong Python capability
• Deep experience in customer segmentation, experimentation design and data modelling
• Strong commercial acumen with the ability to articulate credit risk trade offs and revenue impact
• Background in payments, credit, subscription or regulated financial services environments preferred
• Ability to operate strategically while remaining technically hands on
• Excellent stakeholder management and communication skills

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