Principal Data Analyst

Job Details

Location:

London Broadcasting House / Salford Dock House (Hybrid role, up to 2 days in the office)
Contract type:
Fixed Term Contract (12-month attachment)
Job band: D
Salary range: £55,000 - £70,000 + London weighting depending on relevant skills, knowledge and experience.

The BBC offers some of the most popular services online and offline, reaching 94% of UK adults every month. We are seeking a Principal Data Analyst to join the Central Analytics Team and help us maximise the value we deliver to our audiences across the BBC portfolio. In this role, you will lead the development of new data solutions and insights projects to support decision‑making at the BBC.

You will work with a wide range of data sources—including analytics data, metadata systems, and third‑party datasets—to deepen our understanding of audience behaviour and preferences. As a subject‑matter expert, you’ll collaborate closely with non‑technical colleagues, advising on performance metrics and promoting the adoption of self‑serve tools managed by our team.

You’ll join the BBC Central Analytics Team and play an important role in delivering insights and building tools that support the use of data in core business decisions across the BBC Public Service, which run iconic services such as News, Sport, iPlayer and Sounds. We sit within the wider Data Team and frequently collaborate with other analysts, data scientists and data engineers.

We are part of the Chief Customer Officer Group, which also includes other disciplines such as Research, Marketing and the Licence Fee Unit.

• Delivering data analytics projects and insights at scale
• Leading the delivery of analytics requirements while working collaboratively in cross‑discipline project groups to improve the BBC’s data capabilities
• Creating dashboards and visualisations to enable stakeholders to self‑serve
• Maintaining and proactively identifying opportunities to improve our existing data tools and pipelines
• Building data automation processes and pipelines that bring third‑party datasets into our systems
• Communicating insights in a compelling way to convey a clear story to senior stakeholders
• Training and mentoring junior analysts
• Providing technical expertise and acting as a first point of contact for analytics queries from colleagues who are not data‑oriented
• Developing your own analytics skills and keeping up to date with the latest industry developments
• Writing documentation and maintaining knowledge hubs

• Strong background in data analytics
• Ability to leverage data to generate customer insights and actionable recommendations
• Advanced SQL skills and working proficiency in another coding language (e.g., R or Python)
• Experience of working with complex datasets in the big data warehouse environment (e.g., AWS Redshift, Snowflake, Microsoft Azure)
• Strong skills in data visualisation tools (e.g., Tableau, Power BI, Looker)
• Experience developing relationships with stakeholders and explaining complex data to non‑technical colleagues
• Proactive attitude with a problem‑solving mindset
• Team player able to juggle multiple projects simultaneously

• Interest in and good knowledge of the BBC services
• Skilled in using digital analytics data with an understanding of tracking implementation (e.g., Piano Analytics, Google Analytics)
• Experience line‑managing or mentoring junior staff members
• Ability to liaise with third‑party suppliers to develop new data solutions

• Initial call with a BBC recruiter
• Take‑home data task, followed by a one‑hour online interview where candidates will present their work to a panel
• Final panel interview focused on core competencies and BBC values

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Contracts of Employment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Please note:

If you were to be offered this role, the BBC will conduct employment screening checks which…