Business Transformation Manager; Data & AI

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human‑first, award‑winning work for blue chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

We are looking for a Senior Manager with strong experience in data‑led business transformation to play a key leadership role across client delivery, commercial activity and capability development, working closely with senior leadership.

You will actively contribute to account growth and proposition development, positioning Data & AI as strategic enablers of enterprise transformation and connecting data foundations to measurable business outcomes (i.e.: personalisation at scale, commercial acceleration, intelligent automation...).

• Define enterprise data strategies aligned with business growth objectives.
• Translate strategic ambition into phased, executable roadmaps (i.e. Semantic Layers, Unified Customer , NBAs and decisioning engines, advanced segmentation...).
• Integrate Data & AI into broader transformation programmes (marketing transformation, CRM modernisation, digital reinvention, operating model redesign) with a clear business impact approach.
• Define how AI (including GenAI and agentic systems) can be embedded into workflows, decisioning and activation.
• Shape the Data & AI components of transformation roadmaps, proposals, and executive value cases.
• Collaborate with Marketing, CX, Commerce and Technology leaders to deliver integrated propositions.
• Mentor and develop Data & AI consultants and managers, helping to evolve our methodologies and ways of working.
• Stay current on AI, GenAI and advanced analytics trends, translating innovation into practical, enterprise‑ready use cases.

A senior consulting leader with deep data expertise, strong business acumen, and the ability to operate confidently across strategy, data, and transformation delivery. You combine executive credibility, technical fluency, and a commercial impact orientation.

• 8–12+ years of experience in data strategy, analytics transformation or technology consulting within complex enterprise environments.
• Proven experience leading data‑led transformation programmes, not just isolated use cases.
• Strong exposure to enterprise data platforms and ecosystems (e.g., Azure, AWS, GCP, Snowflake, Databricks, Salesforce Data Cloud or equivalent).
• Experience integrating data platforms in the marketing and CRM ecosystems (CDP, automation platforms, analytics and activation tools).
• Demonstrated experience embedding Data & AI into broader transformation initiatives (digital, CRM, operating model, customer experience).

If you’ve made it this far, it means we’ve caught your attention. 😉 Apply for the position and our People team will review your CV and portfolio (if you share your social media profiles or any links where we can see your writing tone/style, we’ll really appreciate it). If your profile matches what we’re looking for, you’ll receive a call so we can get to know you better and tell you more about VML and the role.

If you want a tip for the process: we simply want you to be yourself. Are you in? 🚀 We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or…