SEO Manager

Overview

Soho, London. This new 4-day work week is a trial, to be reviewed in 2026.

We are looking for an SEO Manager, a genuine SEO all-rounder who will take responsibility for devising, implementing and overseeing SEO strategy. The ideal candidate will have a strong track record in international SEO and a commercial mindset, with the ability to identify opportunities, measure performance, and clearly demonstrate SEO’s impact on business growth. This is a data-driven role where analysis and ongoing optimisation are central to daily operations.

You must be proactive, have excellent problem-solving skills and attention to detail. You’ll work closely with the Head of SEO to shape and deliver a high-impact SEO roadmap.

Monday to Thursday in the office with Fridays off (full salary maintained) - this 4-day work week is a trial, to be reviewed in 2026.

Live Score Group is the home of three brands in sports and gaming:
Live Score, Live Score Bet and Virgin Bet. We are a fully owned ecosystem that converges sports media and sports betting. We value adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

We believe in an inclusive culture that enables all employees to thrive. If you’re good at what you do, we want to hear from you.

• Accountable for driving and implementing the SEO performance across multiple brands within Live Score Group.
• Perform technical audits and identify technical improvements across the brands.
• Work with the product team to ensure releases follow SEO best practices.
• Track and evaluate performance against multiple KPIs, providing regular reporting and analysis.
• Engage external agencies or freelancers when required, ensuring clear communication, expectation management, and performance reporting.
• Provide regular updates for colleagues and senior management, summarising SEO performance and projecting near-future campaign performance.
• Derive actionable insights from reports (analysing key commercial pages, goal conversions in analytics, etc.).
• Own the content production process and ensure all content is semantically optimised and aligned with SEO best practices.
• Provide clear guidelines, strategic advice, and content templates to drive consistent, high-quality output.
• Perform competitive analysis and identify opportunities for growth.
• Refine and optimise link-building strategies.
• Collaborate closely with the Head of SEO on strategy development, task execution, and key SEO projects.
• Regularly review workflows and ensure they are documented and followed.
• Perform ad-hoc SEO tasks as required.

• Fluent in English with strong verbal and written communication skills.
• Proven experience in SEO with a genuine passion and keeping up-to-date with the latest industry trends.
• Experience using SEO tools such as Screaming Frog, Ahrefs, and experience with LLM prompts.
• Good working knowledge of HTML; knowledge of JavaScript will be considered an asset.
• Understanding of Generative AI, LLMs, and the evolving search landscape shaped by AI-powered responses.
• Solid understanding of other online and offline channels (display, affiliates, social, print, TV, email) and their effects on SEO.
• Proven ability to plan and deliver against business strategy.
• Proactive with excellent problem-solving and organisational skills.

• Fridays Off: three-day weekend as part of a trial, to be reviewed in 2026.
• Company Performance Bonus
• Flexible Working Arrangements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave (Maternity, Shared Parental & Adoption Leave): up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family benefits
• Thursday drinks in the office and regular socials