Creative Strategist

Location

London

Full time

Remote

Marketing

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than ten million patient visits per month are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

Paid has suffered from a lack of long-term creative ownership, We’re building a dedicated Performance Creative squad to fix that — permanently.

You will own the strategy behind the ads that scale Heidi globally. Your job is not just to “make ads” — it’s to build a creative system that compounds.

This is a role for someone who wants to run performance creative like a startup within the company.

This is not a brand storytelling role.
This is not a campaign manager role.

This is:

• Creative strategy in service of growth

• Performance-first thinking

• System builder, not asset maker

• Define the creative roadmap across Meta, Google, Linked In, You Tube and emerging channels

• Build structured testing frameworks (hooks, formats, angles, ICPs, offers)

• Turn performance insights into repeatable creative playbooks

• Identify global vs local creative needs across UK, Canada, US, ANZ and emerging markets

• Write high-performance briefs grounded in data and clinician pain points

• Bridge the gap between media and design

• Lead ideation across:

  • Direct-response video

  • UGC-style creative

  • Product demos

  • Offer-based and proof-led creative

• Build structured testing loops with the media buying squad

• Use AI tools to accelerate ideation and production

• Experiment with AI-generated video and scalable formats (we’re already seeing strong results here)

• Develop scalable creative systems, not one-off hero assets

• Own creative contribution to CAC, LTV and payback targets

• Understand funnel metrics from impression → signup → activation

• Know when to double down vs pivot

• 3–6+ years in performance creative, paid social strategy, or growth creative

• Deep expertise in Meta (non-negotiable)

• Proven track record scaling creatives to significant spend

• Strong POV on hooks, formats, and attention mechanics

• Comfortable operating globally with local nuance

• Commercially sharp — you care about activation and CAC, not just CTR

• Bias for speed and iteration

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.

• Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.

• Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.

• Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.

Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

• Real product momentum. We’re not trying to generate interest, we’re channeling it.

• Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create.

• Unmatched impact. Play a pivotal role in…