UX Content Designer

About us

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline 🚄

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.9 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Train liners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

As a UX Content Designer, you’ll provide great in-product content for travellers—at the right time and in the right way. Our app and web products solve big challenges for people on the move, but you’ll cut through the complexity and communicate with clarity and care. You’ll craft content strategy using our brand’s tone of voice to support and delight people. And since our product shows up in over 40 countries, you’ll think deeply about how the content you create might localise.

You’ll report to the Lead Content Designer (ex Octopus, Cazoo, Bumble), who’ll support you with your priorities and career growth. You’ll also be part of a multi-disciplinary UX team, co‑designing new features and making existing ones work better for people. You’ll work closely day‑to‑day with UX Designers and Researchers, and partner across Product, Engineering and Data on an exciting roadmap.

You’ll also work with your Content Design teammates on content operations and governance, contributing to our guidelines and systems. And, of course, you’ll have opportunities to work closely with AI, both in the product and as part of our ways of working.

• Co-design clear, intuitive end-to-end journeys, leading on content
• Bring clarity to complex propositions, working with our tone of voice
• Develop and execute a content strategy to drive clarity and conversion
• Use insights, testing and performance data to strengthen your content decisions
• Work closely with Product, Design, Research and Engineering, helping to shape solutions to user and business challenges
• Provide strategic support across teams, ensuring consistency and coherence with the wider product experience
• Create scalable, reusable content patterns that uphold our content design system standards
• Champion inclusion and accessibility best practices within the wider Product team

• Experience designing content for digital products
• Experience testing and optimising your content for conversion, with support
• Experience working with a tone of voice to suit the needs and contexts of different situations and audiences
• A collaborative mindset and skills in communicating your rationale to teammates effectively
• Proactive interest in using AI to support how you work
• Foundational understanding of UX best practices and design principles

• Experience working in the travel, transport or ecommerce industry
• Experience thinking about how content shapes behaviour in ecommerce

We’re keen to see examples of what you can do, whether that’s from your experience so far or passion projects you’re dedicated to. Please include one or two examples of product content you’re proud of in your application.

Enjoy fantastic perks like private healthcare & dental insurance, a generous work from abroad policy, 2‑for‑1 share purchase plans, an EV Scheme to further reduce carbon emissions, extra festive time off, and excellent family‑friendly benefits.

We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days. Jump on board and supercharge your career from day one!

We're operate a hybrid model to work and ask that Train liners work from the office a…