Marketing Operations Specialist

Who We Are

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than two million patient visits each week are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

The Marketing Operations Specialist will help keep Heidi’s GTM engine running smoothly day to day. You’ll support the execution, maintenance, and continuous improvement of our marketing systems, campaigns, and data ensuring teams can move fast with confidence.

This role is ideal for an organised, detail-oriented operator who enjoys working behind the scenes to enable others. You’ll partner closely with Marketing, Sales, Rev Ops and GTM teams to support campaign delivery, maintain system hygiene, and ensure reliable reporting and lead flow across the funnel.

Sitting within the Rev Ops function, this role focuses on execution, support, and optimisation making sure the foundations are strong, issues are resolved quickly, and processes are documented and repeatable.

• Support the execution of multi-channel marketing campaigns across CRM and automation platforms.

• Build, update, and maintain TOFU and MOFU nurture workflows, ensuring accurate targeting, timing, and handoff to Sales.

• Assist with event-driven campaigns, supporting lead capture, data enrichment, and follow-up automation.
  Maintain campaign dashboards and standard reports, ensuring stakeholders have clear visibility into performance.

• Ensure campaign naming, tracking, and structure follow global standards.

• Support the day-to-day administration of Heidi’s marketing technology stack (e.g. Hub Spot, Segment, ads platforms).

• Monitor data quality, lead routing, and system syncs, escalating and resolving issues as needed.

• Assist with the configuration and maintenance of workflows, automations, and attribution tracking as well as troubleshooting issues and helping automate manual processes.

• Help enforce lead SLAs and routing rules for marketing-generated leads.

• Support updates to lead scoring, segmentation, and nurture logic based on engagement and behavioural data.

• Assist with testing and iteration of messaging, cadence, and automation to improve conversion rates.

• Assist with post-campaign analysis and handoff reviews to Sales and Rev Ops.

• Support campaign-to-opportunity attribution by ensuring correct associations and data hygiene.

• Work closely with Marketing, Sales, and Rev Ops to ensure leads move smoothly through the funnel.

• Document workflows, campaign processes, and reporting standards to ensure consistency and scalability.

• Support onboarding, training, and ad-hoc troubleshooting for GTM teams using marketing and CRM tools.

• Surface regional requirements, issues, and learnings, and support documentation of regional nuances and best practices.

• 1–3 years’ experience in marketing operations, growth operations, or a similar support-focused role in B2B or SaaS.

• Working knowledge of CRM and marketing automation tools (such as Hub Spot, Salesforce, or Marketo).

• Experience supporting multi-channel campaigns, including email, paid, and event-driven programs.

• A strong attention to detail and appreciation for clean data, documented processes, and reliable reporting.

• Basic understanding of lead routing, attribution, and integrations across GTM systems.

• A proactive problem-solver who enjoys helping teams work more efficiently.

• Clear communicator who is comfortable documenting processes and supporting cross-functional stakeholders.

Attitude matters more than…